Google and Adobe have announced an exciting partnership to bring state of the art generative AI capabilities to Bard, Google’s OpenAI-inspired chatbot. This new development will be powered by Adobe’s AI model called Firefly, which is still in public beta. Firefly will become the “premier generative AI partner” for Bard, and this partnership will enable Bard users to easily generate images, customize them using stock images, brushes, and Express.
The partnership comes in the wake of Microsoft’s launch of Image Creator and OpenAI’s DALL-E 2, and the Firefly capabilities within Bard will be similarly robust. In the near future, Bard users will be able to generate images via Firefly and then modify them using Express. Adobe and Google are also exploring integrations with other partners to enable all of their customers to benefit.
Moreover, Adobe has taken measures to cover its bases when it comes to copyright compliance. Adobe is ensuring that Firefly was trained on hundreds of millions of licensed images from Adobe Stock, openly licensed images and public domain images, making sure the images it generates are safe for commercial use.
Adobe is also introducing metadata tagging for content generated on Bard. Content credentials are automatically generated to remain associated with images wherever they’re stored, published, or used. This will include information about the image, such as which model it was generated from, when it was created, and other modifications that have been made.
The Content Authenticity Initiative (CAI) is an association formed to promote industry standards for media provenance, and Adobe is a founding member alongside news publishers, Big Tech companies, and other startups. Google, however, is not currently a member.
December 8, 2020, the partnership between Adobe and Google brings cutting edge generative AI to the world of Bard. With thousands of images available, AI-generated content credentials, and other key features, this development enables people to create stunning content without infringing on copyright laws.
