Educational publisher Pearson recently stated that it has been using Artificial Intelligence (AI) across its products for many years and that it plans to further increase its use in the near future. This comes just a week after its share prices went down on a warning about the technology ChatGPT from a US-based rival.
Pearson has been developing new features designed to help students, such as software that will encourage them to practice in areas where they need more help. AI tools, or those able to generate text or images, are being designed for the beginning of the autumn semester. According to Pearson’s chief executive, Andy Bird, AI has already been playing an essential role for the portfolio and is expecting to continue.
The recent drop in Pearson’s stocks has been due to a warning from California-based Chegg, a Pearon rival, on the launch of their new version of ChatGPT. Chegg stated that they have not been able to attract as many new users as they had hoped. Dan Rosensweig, the Chegg’s CEO, stated that there has been a spike in students’ interest in ChatGPT.
About Pearson: Pearson is a learning company and the world’s leading educational publisher, providing content, technology, services, and expertise to learners, educators, and institutions. They provide access to learning opportunities and resources to students, businesses and other learning partners in the US and globally. They strive to create an understanding of the world by helping people make progress through access to better learning.
Andy Bird: Andy Bird is the current CEO of Pearson, a learning company and the world’s leading educational publisher. Formerly the Chief Executive of Disney in the UK, EMEA and Australia & New Zealand, Bird took on his current role as Pearson’s Group Chief Executive in April 2016. Bird has an impressive record of success in business and management across the media and entertainment industries, having held leadership roles at Sky, The Walt Disney Company and Virgin Media. He is passionate about using technology to innovate the traditional education model and is a major advocate of using AI in Pearson’s products.
