Syndigo, a market leading SaaS product information and syndication service provider, announced the addition of its SmartPrompts feature – a generative AI capability that allows its clients to speed up content creation for product listing details. This feature is going to further enhance the already integrated AI capabilities that they offer and is expected to help improve conversion rates, reduce returns and provide a better brand experience.
Head of Product Strategy, Benny Blum, stated that “We’ve been establishing the most advanced platform available to create and optimize data that powers commerce, and integrated AI is a core part of our strategy”. He also added that their many alliance partners was also enabling their customers to benefit from AI services, such as those from Microsoft Cognitive Services and Hyper Content Automation from AX Semantics. These features in conjunction with the SmartPrompts technology make the authoring of marketing and descriptive content much more efficient, and improve brand visibility.
Product SVP, Regan DeHaven, further elaborated by saying that SmartPrompts leverage the nuance of contextual AI to provide users a more relatable context and tone in their product listings. The decision to incorporate AI was made to ensure their customers get the most value with the least effort.
Many businesses have been utilizing Large Language Model (LLM) technology such as ChatGPT and LLaMA to better manage their product descriptions. Because of this, syndigo’s partner alliance with AX Semantics was formed to provide their customers with more complex multilingual data-to-text solutions across their PIM and MDM systems.
Robert Weissgreber, Co-CEO of AX Semantics, explained that this comprehensive solution allows companies to create and maintain product content while automatically being linked to changes in the data. Furthermore, usage of the data-to-text tool is expected to allow for content to be generated for products in any language without additional human effort or post-editing.
Syndigo is a leading Active Content Engine that powers modern commerce by enabling continuous data and content flow throughout the commerce ecosystem. With top-tier data management, syndication and analytics along with their extensive network for content distribution Syndigo delivers high quality data and accurate information in order to improve decision-making and accelerate sales.
Syndigo services more than 12,000 manufacturers and 1,750 retailers and distributors worldwide, throughout various industries such as apparel, oil & gas, grocery, health and beauty, home improvement/DIY, automotive and healthcare.
AX Semantics is a content generation software provider that allows companies to create high-quality content in up to 110 languages from data to streamline their writing processes. With over 300 customers across the globe engaging in e-commerce and retail, AX delivers natural language generation (NLG) software that is based on natural language processing (NLP), possessing the capability to generate content for an entire online store and more.
Syndigo is continually incorporating newer OpenAI services like ChatGPT, and AX Semantics into its platform in order to ensure their customers can interact with these services most efficiently and maintain the quality of their data.
Through the integration of SmartPrompts and the many alliance partnerships of improved AI capabilities, syndigo has been able to provide customers with the convenience and reliability to improve their online presence. This technology continues to be a useful tool when authoring content that is both high-quality and provides users with immense value.
