The development of AI technology has potential and potential risks. Apple’s CEO, Tim Cook, has expressed reservations and concerns about the rising use of AI services in consumer-facing products. Drawing on this, he stated that Apple has approached AI in its products in a very thoughtful and cautious manner.
At Apple, the tech giant has already incorporated AI features in its products such as smartwatches. However, Apple does not provide any consumer-facing applications or services based on AI. Meanwhile, other companies have embraced AI, incorporating AI into their products and services.
Cook did not clarify what plans Apple had to further implement AI. What he did highlight though was that Apple had already integrated AI and machine learning technologies in their products and offerings.
From the comments of both industry figures such as Elon Musk and Apple’s CEO, it becomes apparent that the implementation of AI needs to be done with caution and consideration. This is to ensure that safety risks are minimized and the AI technology is firmly established in upholding essential principles such as data privacy and quality.
As for Apple, the company is taking a more considered approach to AI and machine learning. In 2018, the company hired a former Google executive to lead AI initiatives and join its executive team. Apple appears to be treading a more conservative line when it comes to AI implementation compared to the likes of Amazon and Google.
It is evident that Apple is carefully assessing its use of AI and machine learning, putting user safety and value first. With the help of their new executive and the leadership of their CEO, Apple surely is hoping to harness the potential of AI in their products and services.
