LinkedIn is celebrating its 20th anniversary this year. To stay ahead, the professional social network is aiming to use AI to help users further. At its early stages, poor engineering practices caused weekly downtime and concerned its influential people, including engineering chief, David Henke and CFO, Steve Sordello. To ensure a better and smoother platform, Henke led a major technology restructuring. This ultimately enabled the network to be successful and gain more than 930 million users. Microsoft purchased the company in 2016 for $26 billion.
Today, the company is defying expectations and has seen a 34 percent growth increase in revenue. To keep up with other social media giants turning 20, LinkedIn is preparing itself for the next 20 years by integrating AI copilots and promoting fair hiring practices.
Reid Hoffman is the founding CEO of LinkedIn and later went to become its chairman. Hoffman, along with some of his colleagues, wanted to make a platform to help track their connections in the startup community. After succesfully launching the company in 2003, Hoffman stepped away to focus on investment and was eventually bought by Microsoft in 2016.
Showing a remarkable consistency, LinkedIn survived the dot-com busts, implementing high potential profit strategies and focusing on modern technologies. It is now a giant that is taking stop steps to ensure its success in the next 20 years. It is doing this by constantly improving with AI copilots and helping make hiring processes fairer for its users.
