In recent years, the technology industry has been revolutionizing the entertainment industry through advances in artificial intelligence (AI). With the launch of GPT-4, the latest AI text-generation technology, this revolution has been taken one step further, with the prospect of studios writing striking TV scripts with the help of AI. However, despite its incredible potential, AI systems are still prone to information and bias inaccuracies, as well as copyright problems, when used to replicate creative works such as TV scripts.
Despite the high potential of GPT-4, Microsoft researchers have cautioned that the AI technology has difficulty in distinguishing between accurate facts and inaccurate guesses and has a tendency to make far-fetched concept connections. Furthermore, GPT-4 has been known to make entirely false facts based on data it does not have access to and is very sensitive to the phrasing of the prompt or query. What’s more, AI systems are inheriting their values and opinions from the data they are trained on, which is something that has troubled the ethical research on AI communities.
Due to its potential copyright infringement issues, media giant Getty Images recently sued the company Stability AI, the maker of the text-to-image system known as Stable Diffusion, over its use of a database with 12 million photographs owned by Getty to train its AI. Additionally, writer and board member for advocacy organisation for artists ‘Concept Art Association’ Karla Ortiz has also begun a fund to hire a lobbyist in Washington D.C., in order to make amendments to IP laws and impose more regulations on AI companies. Regarding TV scripts, studios will undoubtedly need to acquire writers’ explicit approval of the use of AI, if any are to be written by GPT-4.
GPT-4 certainly has its fair share of strengths and weaknesses, and studios will certainly try to make use of the AI-generated scripts it can offer. While this technology can be a beneficial tool for content creation and creativity, it is important to take caution as AI is still very much susceptible to misinformed and biased data. Thankfully, this has caught the attention of the public, and work is already underway to ensure that proper regulations are in place to prevent misuse and potential copyright infringement.
