Germany’s Zalando is introducing a new innovation to their customers’ shopping experience: A ChatGPT-powered fashion assistant. With this assistant, customers can browse through Zalando’s selection of products using their own fashionable terms and phrases, making the search more natural and intuitive. In the future, customers could even have access to personalized selection that are specifically tailored to their brand preferences, size and other personal needs. The new service is currently in beta and available to customers in Germany, Ireland, the UK and Austria. Support is offered in both English and German languages and is expected to be fully released by spring 2021.
Tian Su, Vice President of Personalization and Recommendation is excited to introduce this new technology to Zalando. As a leading fashion e-commerce company in Europe, Zalando strives to stay on the cutting edge and provide the best possible customer experience. They are committed to understanding customer needs better and exploring the potential of ChatGPT for their shopping journey. The fashion assistant is the first step in delivering intuitive fashion inspiration with personalised results.
Zalando offers its customers something unique, with a chance to enjoy every step of their personalised shopping journey. With the help of ChatGPT technology and personalised recommendations for customer preferences, advice for fashion and beauty or even outfit creation, shoppers can make well-informed decisions without any unnecessary stress.
