YouTube has announced new rules for AI-generated content, which will require creators to disclose whether they have used generative artificial intelligence to create realistic-looking videos. The move is aimed at protecting the YouTube community and ensuring transparency in the use of AI tools.
Creators who fail to disclose the use of AI tools in their videos could face penalties, including having their content removed or being suspended from the platform’s revenue sharing program. The new rules are an expansion of the guidelines implemented by YouTube’s parent company, Google, in September, which required political ads using AI on their platforms to carry a warning label.
The updated policy will allow YouTubers to indicate whether their videos are AI-generated and involve altered or synthetic content. This will help viewers distinguish between videos that depict events that never happened or show people saying or doing things they didn’t actually do. The disclosures are particularly important for content discussing sensitive topics like elections, ongoing conflicts, public health crises, or public officials.
To further enhance transparency, YouTube will label altered videos, especially those related to sensitive topics, with prominent markers. This will help viewers identify when content has been manipulated or generated using AI. Additionally, YouTube will use AI technology to identify and remove content that violates its rules, making it easier to detect novel forms of abuse.
The platform is also addressing privacy concerns by updating its privacy complaint process. Users will now be able to request the removal of AI-generated videos that simulate an identifiable person, including their face or voice. This change aims to protect individuals from potential misuse of their likeness or personal information.
YouTube’s music partners, such as record labels and distributors, will have the option to request the takedown of AI-generated music content that imitates an artist’s unique singing or rapping voice. This move is aimed at protecting the authenticity and originality of artists’ work.
Overall, YouTube’s new rules for AI-generated content demonstrate its commitment to maintaining a safe and responsible platform for creators and viewers alike. The implementation of disclosure requirements and the use of AI technology to identify and remove harmful content will help protect the YouTube community and ensure a transparent and trustworthy user experience.