World of Warcraft is one of the most successful video games of all time, captivating players with its detailed lore and engaging quests. With each new expansion, players are excited to see what new worlds and adventures await them. Recently, game director Ion Hazzikostas spoke to IGN and shared an unexpected experience he had while accessing ChatGPT, an AI chatbot. When asked what the next World of Warcraft expansion should be, the bot surprisingly responded with returning to the ‘Shadowlands’. This expansion was one of the most disliked ones amongst players for its controversial storyline, slow content rollout and time-gated grinds.
Hazzikostas also shared that, when developing, they use machine learning to automate some of the most arduous tasks such as creating detailed character designs, artwork and animations. Executive producer Holly Longdale further discussed how, whilst they are extremely focused on the quality and craftsmanship of the game, AI holds a lot of potential and they have been looking at the opportunities it offers for a while.
Affiliation links can be used in any type of content or online pages to give the publisher a share of the sales or profits. This is something that is common in the video game industry, including World of Warcraft.
Hazzikostas is the game director for World of Warcraft and is responsible for leading the overall direction of the game. He is a prominent figure in the video game community and is frequently in charge of communicating updates, content and major announcements. Longdale, on the other hand, is the Executive Producer for WoW and is responsible for keeping the development team on track, as well as managing their workflow and budget.
IGN recently wrapped up a whole week of articles, videos and interviews all focused around AI and how it will be used in the gaming industry, to produce more and more impressive results over time. It’s clear that, despite the ever-growing presence of AI technology, game developers like Hazzikostas and Longdale remain committed to crafting experiences that combine human touch and innovation.
