Voice Actors Emphasize the Importance of Real Consent in AI Technology
The recent strike by SAG-AFTRA, the labor union representing voice actors, was primarily driven by disagreements over the use of artificial intelligence (AI) technology. However, according to members of the union, the key to resolving this issue lies in ensuring real consent from the actors involved.
Highlighting the significance of this matter, Duncan Crabtree-Ireland, the lead negotiator in studio talks for SAG-AFTRA, participated in a panel discussion at San Diego Comic-Con alongside other SAG members and representatives from the National Association of Voice Actors (NAVA). Among the panelists were Zeke Alton, Tim Friedlander, Ashly Burch, and Cissy Jones.
During the discussion, Zeke Alton, known for his work in popular video game franchises such as Call of Duty and Diablo, emphasized the distinction between active and passive consent. He explained that active consent involves actors explicitly agreeing or disagreeing to have their voices transformed into digital voices. On the other hand, passive consent occurs when important information regarding the use of an actor’s voice is hidden within lengthy contracts or terms of agreement.
Cissy Jones further elaborated on the matter, drawing parallels with the plot of Disney’s The Little Mermaid, where the protagonist has her voice stolen from her. This served as an example to highlight the concerns faced by voice actors regarding the use of their voices in AI applications.
While acknowledging the inevitability of AI technology, the panelists stressed the need to have complete control over the use of their voices. Jones expressed the need to approach AI realistically and work towards shaping it in a way that benefits and empowers actors.
The panel discussion shed light on the evolving landscape of AI and the challenges it poses for voice actors. It is evident that SAG-AFTRA and the NAVA are committed to safeguarding the rights and consent of their members, especially in an industry where voices hold significant value.
As the industry moves forward, it is crucial to strike a balance between embracing AI’s possibilities while ensuring that voice actors have a say in how their voices are utilized. By prioritizing real consent and transparent agreements, the industry can create a mutually beneficial environment for actors, studios, and AI technology creators.
In conclusion, the conference panel held at Comic-Con provided insights into the concerns and aspirations of voice actors in relation to AI technology. It is clear that a collaborative effort is required to navigate this evolving landscape and ensure that the rights and identities of voice actors are protected.
