Vivo, a major Brazilian telecommunications provider, announced a strategic collaboration with Microsoft to adopt the Microsoft Azure OpenAI Service. This alliance aims to implement the use of cutting-edge technologies in various fields, bringing direct benefits to Vivo’s customers and operational efficiency.
The partnership between Telefónica and Microsoft seeks to launch joint initiatives in Innovation and Digital Transformation. These initiatives will focus on services such as games, connectivity, communication, and artificial intelligence. The collaboration also entails the development of an artificial intelligence laboratory that is intended to facilitate internal education on the subject at Vivo, through a variety of programs.
This important move forward, makes Vivo one of the first telcos in Latin America to adopt the Azure OpenAI Service. This technology enables the generation of content from within the box, which can be provided in various formats, giving the AI capabilities of providing answers and images, as well as creating original content.
Among the intended goals of the collaboration is to enhance the customer experience, while simultaneously increasing Vivo’s operating costs. One of the first use cases under development is to use the Azure OpenAI Service to assist the customer service agents, allowing them to understand customer calls, inquiries and preventing service errors.
Vivo also plans to use the technology in specific areas of the business, such as preparing selling proposals for corporate clients, allowing sales representatives to deliver more accurate services and strategies. Moreover, the integration of the AI Service, will no doubt offer new capabilities to the telco, allowing it to provide a better, more efficient experience and making it an even more competitive operator in the Latin American market.
Vivo is a Brazilian telecommunications company that was founded in 1998. Over the years, the company has grown and evolved, becoming one of the main players in the country, especially with the introduction of 4G technology. More recently, Vivo has been focused on developing AI technology, and with the recent Microsoft collaboration, the company takes a big step forward in providing state-of-the-art services to its customers.
The agreement was officially announced by GlÃcia Karina Catunda, who is a Senior Director at Vivo, and is responsible for the company’s success in AI. She is a professional with over 20 years of experience in the telecommunications industry and is expected to be a key figure in the upcoming projects. Catunda has a passion for developing innovative ways of bettering customer support and cultivating a customer-centric attitude throughout the company. With the Azure OpenAI Service, Vivo has significantly increased its potential to deliver excellent customer experience.
