Virtual Dining Concepts (VDC) has expanded its offerings beyond virtual restaurant brands like MrBeast Burger and Pardon My Cheesesteak by introducing software aimed at helping restaurants boost their third-party delivery revenue.
The new program, Linked Eats, incorporates artificial intelligence to streamline error management, financial reporting, marketing, and pricing across popular delivery apps such as DoorDash, Grubhub, and Uber Eats. By automating these processes, Linked Eats aims to assist restaurants in recovering lost revenue due to errors and fraud while implementing demand-driven pricing adjustments and marketing strategies to attract more business.
Having been in stealth mode for some time, Linked Eats is now available to a broader audience, with VDC also revealing the acquisition of dynamic pricing startup Sauce to enhance the software’s pricing capabilities.
According to VDC, Linked Eats is already being utilized by over 30 restaurant chains with more than 4,000 locations, including familiar names like California Pizza Kitchen, Chuck E. Cheese’s, Charley’s Cheesesteaks, and P.F. Chang’s.
Robbie Earl, President of VDC and co-founder of Linked Eats, highlighted the challenges faced by restaurants in managing online ordering and delivery, prompting the development of the software. He emphasized the importance of helping operators address issues like errors, chargebacks, and marketing effectively.
Linked Eats CEO Devin Wade emphasized the collaborative development of the software with restaurants over the past year, ensuring a comprehensive yet user-friendly solution. The software’s success is evident, with $10 million in gross profitability achieved for restaurants within six months of operation.
For Virtual Dining Concepts, this move into software aligns with its goal of offering restaurants a more disciplined and profitable approach to delivery, complementing its virtual brands. As the industry evolves, tools like Linked Eats could prove instrumental in optimizing restaurant operations and maximizing revenue opportunities in the competitive delivery landscape.
