US actors’ strike ends with historic AI deal, securing protection for performers

Date:

US Actors’ Strike Ends with Historic AI Deal, Ensuring Protection for Performers

After a grueling 118-day strike, the US actors’ union Sag-Aftra announced the end of their battle with Hollywood studios over the use of artificial intelligence (AI) and secured a groundbreaking AI agreement. The strike, which began on July 14th, created significant disruptions in the entertainment industry, but finally concluded with 86 percent of the national board approving a tentative deal with the Alliance of Motion Picture and TV Producers (AMPTP). The agreement includes a record-breaking contract valued at over $1 billion and provides vital protections for actors in the face of AI-generated performances.

Fran Drescher, the president of Sag-Aftra, expressed her satisfaction with the outcome, stating, We hold in our hands a record-breaking contract. One of the essential components of the deal is the provision of informed consent and fair compensation for the creation and utilization of digital replicas of Sag-Aftra members. This protection was deemed a deal-breaker by Drescher, highlighting its significance in safeguarding actors’ rights.

Duncan Crabtree-Ireland, the national executive director and chief negotiator for Sag-Aftra, emphasized the seriousness of the fight against Hollywood studios over the use of generative AI to develop synthetic fake performers. He mentioned that the agreement ensures compensation that equates to the work that would have been performed by the actor. Furthermore, companies must obtain performers’ consent to use their facial features in the creation of any synthetic characters.

Described as robust and comprehensive, the agreement over AI aims to protect performers’ rights to consent, compensation, and employment while still allowing the industry to utilize AI technology. The negotiation process reached its culmination on the very last day of the strike, day 118.

See also  Indian Filmmakers Use AI to Generate Superpowered Character's Backstory

Alongside the significant AI provisions, the package includes an 11 percent wage increase for background actors and a 7 percent general wage increase, both taking effect immediately. This wage increase breaks the industry pattern, making it an additional victory for Sag-Aftra.

Crabtree-Ireland further highlighted the inclusion of new and meaningful protections in the deal. These include measures to enhance the self-tape audition process, the requirement for intimacy co-ordinators in scenes involving nudity or simulated sex, and double pay for singers who dance and dancers who sing.

The ratification vote for members will commence on Tuesday, with ballots cast over a 21-day timeframe. Members will have the opportunity to voice their opinion on the agreement, ensuring their involvement in the final decision-making process.

The strike, which was ultimately resolved after 118 days, caused significant ripples in the entertainment industry alongside the simultaneous Writers Guild of America (WGA) strike. After spending 146 days on the picket line, the WGA strike concluded in September when the union reached a deal with studio bosses.

The resolution of the US actors’ strike marks a significant milestone in protecting performers’ rights in the era of AI. With the new AI agreement in place, actors can now move forward with confidence, knowing that their consent, compensation, and employment will be safeguarded, while still allowing the industry to harness the benefits of artificial intelligence.

It is expected that this agreement will set a precedent for similar negotiations within the entertainment industry and serve as an example of how unions can navigate the challenges associated with emerging technologies while prioritizing the rights of their members.

See also  AI Artist Creates Anime Style Video of Delhi's Landmarks and Culture

Overall, the end of the US actors’ strike signifies a turning point and paves the way for a more equitable and protected future for performers in Hollywood.

Frequently Asked Questions (FAQs) Related to the Above News

What was the main issue that led to the US actors' strike?

The main issue was the use of artificial intelligence (AI) to create synthetic fake performers, which threatened the job opportunities and compensation of real actors.

How long did the strike last?

The strike lasted for 118 days, beginning on July 14th and ending on the last day of negotiations, day 118.

What was the outcome of the strike?

The outcome of the strike was a groundbreaking AI agreement between the US actors' union Sag-Aftra and the Alliance of Motion Picture and TV Producers (AMPTP). The agreement includes vital protections for actors in the face of AI-generated performances and a record-breaking contract valued at over $1 billion.

What protections were included in the AI agreement?

The AI agreement includes provisions for informed consent and fair compensation for the creation and utilization of digital replicas of Sag-Aftra members. It also ensures that companies must obtain performers' consent to use their facial features in the creation of any synthetic characters.

Did the agreement include any wage increases?

Yes, the agreement includes an 11 percent wage increase for background actors and a 7 percent general wage increase, both taking effect immediately. This wage increase breaks the industry pattern.

What other protections were included in the agreement?

The agreement includes measures to enhance the self-tape audition process, the requirement for intimacy co-ordinators in scenes involving nudity or simulated sex, and double pay for singers who dance and dancers who sing.

What happens next in the process?

The ratification vote for members will commence on Tuesday, with ballots cast over a 21-day timeframe. Members will have the opportunity to voice their opinion on the agreement, ensuring their involvement in the final decision-making process.

Will this agreement set a precedent for similar negotiations in the entertainment industry?

Yes, it is expected that this agreement will set a precedent for similar negotiations within the entertainment industry. It serves as an example of how unions can navigate the challenges associated with emerging technologies while prioritizing the rights of their members.

Does this agreement ensure a more equitable and protected future for performers in Hollywood?

Yes, the end of the US actors' strike signifies a turning point and paves the way for a more equitable and protected future for performers in Hollywood. The agreement provides vital protections for actors in the era of AI, ensuring their consent, compensation, and employment will be safeguarded.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Share post:

Subscribe

Popular

More like this
Related

Microsoft Unveils Copilot+ PCs: Mind-Blowing AI Speed and Smarts Await!

Experience mind-blowing AI speed and smarts with Microsoft's Copilot+ PCs. Pre-order now and revolutionize your computing experience!

Global AI Summit in Seoul: Leaders Discuss Safe and Sustainable Regulations

Join global leaders at the AI Seoul Summit 2024 to discuss safe and sustainable AI regulations. Learn more about the future of AI development!

PwC Study: AI Skills Boost Wages by 25% Globally

Discover how AI skills can boost wages by 25% globally and revolutionize productivity in the global economy. Gain insights from the PwC study.

Scarlett Johansson Accuses OpenAI of Cloning Her Voice

Scarlett Johansson accuses OpenAI of cloning her voice without consent for their ChatGPT project. Debate on ethics of voice cloning sparked.