Threads, the new app developed by Meta, has surpassed OpenAI’s ChatGPT in terms of user count, making it the world’s fastest-growing app. This Instagram-linked app has experienced remarkable growth in less than a week, attracting over 100 million subscribers by Monday.
Unlike other apps that heavily rely on promotional campaigns, Threads achieved this impressive increase in user count organically. In comparison, ChatGPT took two months to reach similar user levels after its launch in January.
However, Threads hasn’t been free of controversy. It has faced allegations of copying features from Twitter, leading to Elon Musk’s company threatening legal action against Meta. Musk’s company claims that Threads has utilized trade secrets and confidential information from Twitter. As a result, Twitter itself has seen a decline in user traffic following the launch of Threads. According to Similarweb, a web data analysis company, web traffic on Twitter decreased by 5% in the first two days after Threads’ release, compared to the previous week. In fact, web traffic on Twitter during those two days was down 11% from the same period in 2022.
Web traffic refers to the data transmitted to and from a website and is influenced by the number of visitors and the pages they access. The decrease in Twitter traffic coincides with the rapid rise in popularity of Threads.
Mark Zuckerberg, CEO of Meta, celebrated the achievement of reaching 100 million Threads users within five days of its launch. He highlighted that this milestone was achieved without extensive promotional campaigns. Threads has now surpassed ChatGPT to become the fastest-growing app in history in terms of user count. It accomplished this remarkable feat back in January, just two months after its initial release.
In conclusion, Threads has emerged as a phenomenon in the app world, surpassing its competitors in terms of user count. Despite the legal challenges and allegations of copying Twitter’s features, Threads continues to attract millions of users at an unprecedented rate.
