Tag: Marketers

Marketers can save up to 5 hours a week with AI tools, says a survey conducted by Salesforce and YouGov. While the majority use them for copy and creative inspiration, accuracy and quality issues have caused concern for 1/3 of surveyed marketers. They also worry about job safety, with AI potentially reducing staff numbers. Though AI tools offer benefits, it’s essential to balance them with limitations, especially for accuracy-sensitive or confidential tasks. Understanding the potential gains with a nuanced approach is key.

Get the latest insights on the transformative power of emerging technologies! Join CGS Thought Leadership Webinar Series designed to equip executives and decision-makers with comprehensive knowledge of Generative AI and ChatGPT, including their real-world use cases. Led by CGS Executive Vice President, John Samuel, this series offers valuable insights to help you drive business growth and competitive advantage. For more information, visit www.cgsinc.com.

Find insights, improve efficiency, and create content with new AI-powered product innovations from Meltwater. With video analysis, AI writing assistant, and insight assistant, marketers can generate personalized content with actionable data. The platform's generative AI models automate content summaries and tags, making engagement with audiences more effective. Join the 77% of marketers who create content efficiently and 79% who improve content quality with Meltwater's new features.

Discover the immense potential of OpenAI's new ChatGPT plugins in revolutionizing the marketing industry. See how this free-language interface offers marketers a chance to engage high-intent customers through personalized chatbots, creating unique and contextual journeys that drive revenue. However, measuring success with these new tools presents a challenge, making testing and tinkering a must. Dive into this world with open eyes and experience the benefits of ChatGPT firsthand.

. OpenAI has developed revolutionary ChatGPT technology to help employees manage multiple jobs efficiently and undetected. Ben, a Canadian marketer, recently told how he used the new GPT-4 version of the AI technology to compose his cover letter and secure a second job. Employees are increasingly using AI to boost their careers and productivity, but employers must take the right measures to protect their employees. OpenAI's mission is to ensure that AI remains beneficial to humanity.