Tag: Digital marketing

ChatGPT is the revolutionary AI-driven chatbot helping content creators capture the attention of the online world. Creator Bryan Hartlett took notice, generating millions of views on TikTok with fanfiction inspired by Gilmore Girls. Singer-songwriter Tom McGovern tasked the chatbot with creating lyrics for his songs, while Barry Enderwick, the TikTok star, produced hilarious 'sandwiches of the future history'. With ChatGPT, content creators are finding ways to create unique, viral content and maximize success.

BlueFocus is a renowned media and public relations agency that develops digital marketing solutions. Their recent plan is to replace third-party copywriters and graphic designers with ChatGPT, as OpenAI's ChatGPT has been gaining traction. Though businesses are embracing AI to produce content faster and cheaper, they must find a balance between efficiency and maintaining quality without a human touch. BlueFocus is hoping to save money and time with AI-generated content and maintain a better relationship with major corporations like Samsung and BMW. The trend of utilizing AI in content is only growing, potentially impacting the job market for web designers, journalists, and tax preparers.

Experience the risk that businesses face when marketing products through Google Ads and the vital role Google plays in driving web traffic and sales for retailers. An example of this was when two agencies reported their client's Google Ads account was wrongly flagged, resulting in an 18-hour blockade and a $150,000 loss in revenue. January Digital's CEO, Vic Drabicky, discussed the importance of a data-driven approach to overcome such risks.

ADA, the leading digital growth partner in South and Southeast Asia, has just acquired dhiOmics to launch its Global Data and AI delivery Hub. The new hub will help companies reach their goals quickly and efficiently, using customer data platforms, marketing clouds and customer engagement features. dhiOmics also brings a talented workforce and infrastructure to ADA's network.

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