Smart Communications, Inc. has entered into a strategic partnership with Google Cloud to enhance digital services for the people of the Philippines. By integrating Google Cloud’s AI-powered solution, Smart aims to improve the accessibility of critical digital services for its subscribers. This collaboration also includes Searce, a leading cloud computing solutions provider, which will provide technical implementation support.
As one of the first communication service providers in the Asia Pacific region to adopt Google Cloud’s AI-powered solution, Smart will leverage Telecom Subscriber Insights to gain a deeper understanding of how Filipinos consume mobile data and identify gaps in rural coverage. With the Philippines’ digital economy predicted to grow significantly in the coming years, mobile connectivity plays a crucial role in ensuring access to essential services like transportation, food, and daily purchases.
By analyzing customer data securely hosted on Google Cloud, Smart will have a richer perspective on how Filipinos interact with digital services and identify pain points in their everyday usage. This valuable insight will inform the development of services that empower Filipinos to better understand, manage, and optimize their mobile data consumption.
Additionally, Smart will use Telecom Subscriber Insights to design more inclusive mobile services by identifying connectivity patterns and gaps. With real-time insights from customer data, Smart can help subscribers optimize their data consumption while streaming content. For example, users can receive alerts to adjust video resolution to conserve data or top up their prepaid plans through local digital payment integrations, eliminating the need to visit physical stores.
Alex O. Caeg, Senior Vice President and Head of Consumer Business – Individual at Smart Communications, Inc., emphasized the company’s dedication to providing the best mobile experience for its customers. He stated, Our collaboration with Google Cloud to be the first communication services provider in Asia Pacific to adopt Telecom Subscriber Insights will empower us to better serve Filipino mobile users whenever and wherever they need us.
Emmanuel C. Lorenzana, Chief Transformation and Customer Officer at PLDT Inc., highlighted the importance of leveraging AI solutions to address Filipinos’ anxiety about running low on data during critical moments. He expressed his confidence that Google Cloud’s enterprise-grade AI solutions would provide subscribers with simpler, quicker, and more affordable access to data services aligned with their evolving digital lifestyles.
To further improve customer interactions, Smart plans to integrate Google Cloud’s generative AI capabilities into their chatbots and agent interactions. By using Google Cloud’s Vertex AI platform, Smart can create virtual agents that offer tailored insights and optimization suggestions for personal data consumption.
Gabriele Di Piazza, Senior Director, Global Product Management, Telecommunications at Google Cloud, emphasized the significance of data analytics for communication service providers in delivering transformative customer experiences. He stated, With Telecom Subscriber Insights, Smart can extract customer insights in real-time, while leveraging the product’s machine learning capabilities to inform digital sales opportunities based on customer readiness, price sensitivity, and lifetime value.
Malis Selamat, Country Manager, Philippines and Vietnam at Google Cloud, highlighted the potential for AI in securing national digital transformation efforts. He stressed the importance of empowering consumers to make informed decisions about their data usage in a fast-evolving digital world.
With this partnership, Smart Communications, Inc. aims to enhance its digital services and provide a superior mobile experience to the Filipino people. By leveraging Google Cloud’s AI-powered solution, Smart will gain valuable insights into customer behavior and preferences, enabling them to deliver personalized and inclusive mobile services that meet the evolving needs of their subscribers.
