Siri: Not Just a Chatbot, but Exactly What Apple Intends

Apple’s virtual assistant, Siri, is not a chatbot and may never be a viable competitor to platforms such as ChatGPT. While AI plays a significant role in Apple’s product line, the company has made it clear that generative AI domination is not a high priority. During the WWDC keynote, AI was noticeable for its absence, but Apple employs AI in several areas, including its iPhone’s onboard neural network and deep learning models. However, Autocorrect’s predictive model, based on the same models used to develop ChatGPT, has been updated to stop getting in the way of words and sometimes salty language. Apple’s focus on privacy remains consistent, with the repeated use of the Apple Privacy Lock logo, indicating that the company will not sideline privacy principles in pursuit of the AI Chatbot crown. All in all, Siri may not be Apple’s chatbot, but AI still has a significant role in Apple’s strategic product plan and the future of all Apple products and services.