Sharjah Media City ‘Shams’ Takes Center Stage at Global Media Congress 2023, United Arab Emirates


Sharjah Media City ‘Shams’ is set to take center stage at the Global Media Congress 2023, which will be held from November 14th to 16th at the Abu Dhabi National Exhibition Center (ADNEC). The congress, under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, will bring together industry leaders, experts, and influencers to discuss the latest developments in the media sector and its future prospects.

As part of its strategic initiatives, Shams is committed to participating in the congress and contributing to the shaping of the global media sector. The Chairman of Shams, HE Dr. Khalid Omar Al Midfa, highlighted the importance of integration and collaboration in achieving significant media gains. He emphasized the role of media cities and educational institutions in nurturing young talent and preparing them for the media industry.

Dr. Al Midfa will participate in a key dialogue session titled ‘Nurturing Talent to Stimulate Creativity and Increased Opportunities in an Enhanced Media Ecosystem’. He will discuss the role of cities like Shams in creating an environment that fosters talent and innovation. Additionally, he will emphasize the importance of cooperation between media cities and educational institutions in preparing future media professionals.

Another noteworthy participation from Shams is Abdullah Al Sharhan, the Director of Creativity and Corporate Identity. He will be part of a session titled Future of Content in the Age of Generative AI where he will discuss the impact of artificial intelligence on media content creation. Al Sharhan will introduce the Create with Shams platform and explore potential trends and developments in content creation.

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In addition to dialogue sessions, Shams will launch Shams Talks as part of its dedicated pavilion at the congress. This interactive and digital initiative aims to promote collaboration, experimentation, and learning among content creators and journalists. Shams Talks will be available through podcasts, YouTube, and other media outlets.

Shams invites all those interested in the media sector to visit their pavilion at the congress. The pavilion will provide an overview of the city’s services across multiple sectors, including media, business, and artificial intelligence.

The Global Media Congress 2023, organized by ADNEC and the Emirates News Agency (WAM), will bring together leading figures, specialists, influencers, academics, and students to discuss various key topics in the media industry. The congress will focus on environmental and sustainability media, media education, challenges and opportunities, sports media, and the role of new technologies and artificial intelligence.

Overall, Shams’ participation in the Global Media Congress 2023 reflects its commitment to driving innovation and growth in the media sector, contributing to the development of talent and knowledge, and preparing for a more sustainable future.

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