Shakur Stevenson Poised for Lightweight Title Win, Signs Exclusive Reebok Deal
Shakur Stevenson, the rising star in the boxing world, is on the path to claim the lightweight championship title. With his upcoming fight against Edwin De Los Santos for the vacant WBC world lightweight title on November 16, Stevenson has the opportunity to solidify his position as one of the top fighters in the division. But his success extends beyond the ring, as Stevenson recently signed an exclusive deal with Reebok, joining the ranks of boxing legends Floyd Mayweather and Amir Khan.
Over the years, the lightweight division has garnered immense attention and sparked debates among fans. Packed with talented fighters who are not only popular but also willing to take on big-name opponents, the 135-pounders have become the focal point of the boxing world. Stevenson’s move to the lightweight division was highly anticipated, and he made a statement with a dominant victory over Shuichiro Yoshino, signaling his readiness to compete at the elite level.
Stevenson’s popularity has been evident through his impressive television ratings on ESPN. His victory over Oscar Valdez in 2022 drew an average of 1.17 million viewers, a 55% increase from the previous year’s average for Top Rank Boxing. The partnership between Top Rank and ESPN has proven beneficial for Stevenson, as his fights are showcased on a platform with extensive reach and exposure. Being featured alongside major sporting events like football broadcasts has undoubtedly contributed to his growing fan base.
In addition to his promoter’s support, Stevenson has also benefited from the guidance of music industry mogul J. Prince. Prince, known for his work with artists like Drake, has helped Stevenson navigate the entertainment industry and establish connections with influential figures. In 2019, Stevenson became one of the faces of Drake’s OVO clothing brand, showcasing his association with one of the biggest names in music. With Prince’s expertise, Stevenson’s ascent to stardom has been strategically crafted.
Now, Stevenson has taken another step towards superstardom by signing an exclusive deal with Reebok. Joining the likes of Mayweather and Khan, Stevenson is just the third fighter in the last two decades to be affiliated with the renowned sportswear brand. The deal was facilitated by none other than Shaquille O’Neal, the President of Reebok Basketball, and Allen Iverson, the Vice President of the same department. O’Neal, a Newark native like Stevenson, has a personal connection to the rising star and played a significant role in securing the deal.
Securing a shoe brand endorsement is a rare feat for professional boxers, reserved for those who have achieved a certain level of success and recognition. Stevenson’s collaboration with Reebok not only signifies his rising status in the sport but also highlights his marketability outside of boxing. The partnership with a global brand like Reebok places Stevenson in the company of elite athletes like Chicago Bears quarterback and LSU women’s basketball star Angel Reese.
As Stevenson prepares for his title fight, the anticipation continues to build. His in-ring success and off-ring endorsements demonstrate his immense potential as a global sports icon. With the support of boxing legends like Mayweather and Prince, as well as the backing of brands like Reebok, Stevenson is well on his way to reaching new heights in the world of boxing.
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