The popularity of ChatGPT, an AI chat platform, has declined in the second quarter of 2023, according to the search trend report issued by Coc Coc, a Vietnamese search engine. The report highlights the top eight topics that were searched the most in Vietnam over the past three months.
In the second quarter, the most searched keywords in Vietnam were ‘Quat tich dien’ (rechargeable electric fan), ‘chu tich ACB’ (ACB president), and ‘BlackPink’. Interestingly, the keyword that topped the list was ‘mat/cat dien’ (electricity cut/outage), which can be attributed to the serious electricity shortage experienced in the northern region during the hot days in late June. To cope with the shortage, Electricity of Vietnam (EVN) had to implement a rotating electricity cut schedule for northern provinces and cities.
The search volume for ‘quat tich dien’ (rechargeable electric fan) and ‘may phat dien gia dinh’ (household-use electricity generator) saw a significant increase of 97 times and 73 times, respectively, compared to the first quarter of 2023. This surge in interest can be attributed to the electricity shortage and the need for alternative power solutions.
Internationally, the search trend revolved around BlackPink, a popular girl band. Vietnamese youth were eagerly searching for tickets to the band’s upcoming concert, scheduled to take place in Hanoi at the My Dinh National Stadium in July. The excitement surrounding this event has been dubbed as ‘Blinks’ (the fans of BlackPink) hunt for tickets.
Another notable topic of interest for Vietnamese users was the Michelin rating and the demonstrations in France. The Vietnamese audience showed curiosity about the prestigious Michelin rating, while also keeping up with the ongoing demonstrations in the country.
When it comes to entertainment, Coc Coc search engine revealed that it was the most searched topic, accounting for 28 percent of the searches. In terms of cinema, the keywords ‘Bac si Cha’ (Doctor Cha) and ‘Lat mat 6’ (Face Off: The Ticket Of Destiny) were the most sought-after for dramas and movies, respectively.
In the realm of TV shows, the Chinese reality show ‘Sisters Who Make Waves’ and ‘Viet Rap’ garnered the most attention. The participation of Vietnamese singer Chi Pu in the Chinese show attracted young Vietnamese viewers.
Education ranked as the second hottest topic, accounting for 25 percent of search volume. This was due to the high school entrance and high school final exams occurring during this period. Students and parents sought information and resources related to these examinations.
Technology secured the third position in the search trends. Surprisingly, the searches related to ChatGPT decreased by 6 percent compared to the first quarter of 2023. However, the keyword ‘AI Chat/AI Search’ witnessed a growth rate of 101 percent, indicating users’ interest in alternative AI chat platforms.
Overall, the second quarter of 2023 showcased a decline in interest for ChatGPT while emphasizing the importance of various topics ranging from entertainment, education, and technology in the search preferences of Vietnamese users.
