Scarlett Johansson Takes Legal Action Against AI App for Unauthorized Use of Likeness

Date:

Scarlett Johansson, the renowned actress, has taken legal action against an artificial intelligence (AI) app for unauthorized use of her likeness and name in an advertisement. The app in question, Lisa AI: 90’s Yearbook & Avatar, used real footage of Johansson and created a deepfaked video clip featuring her.

The advertisement, which was posted on social media platform X, included a disclaimer stating that the images were produced by Lisa AI and had no connection to Scarlett Johansson. However, Johansson’s lawyer claims that the AI company used her likeness without permission, taking footage from a previous campaign she did with a fundraising company called Omaze. In response, Johansson plans to pursue legal remedies against the AI app.

We do not take these things lightly, stated Johansson’s attorney, Kevin Yorn, in an interview with Variety. Per our usual course of action in these circumstances, we will deal with it with all legal remedies that we will have.

Although the ad has since been removed, this incident highlights an ongoing issue in the entertainment industry regarding the unauthorized use of celebrities’ likenesses through AI technology. Last month, actor Tom Hanks warned fans about an AI-generated deepfake video that appeared to feature him.

The concern over AI technology extends beyond celebrities as it has become a key issue in Hollywood, even leading to actors’ strikes. Actors fear that their likenesses could be exploited without consent, and they are calling for restrictions on the usage of AI-generated content.

As the entertainment industry grapples with the implications of AI, celebrities like Scarlett Johansson are taking a stand to protect their rights. The unauthorized use of their likenesses raises important questions about consent, privacy, and the ethical boundaries surrounding AI technology.

See also  Universal Music Group Ends Licensing Agreement with TikTok

In light of these incidents, it is crucial for the industry to establish clear guidelines and regulations to prevent the misuse of AI-generated content. Celebrities and their legal representatives are increasingly aware of the need to protect their identities in the digital age, where AI can replicate their appearances and voices with alarming accuracy.

Moving forward, the entertainment industry must address these challenges and find solutions that strike a balance between leveraging AI for creative purposes while respecting individuals’ rights and ensuring their consent is obtained for any use of their likeness. The ongoing legal action by Scarlett Johansson serves as a reminder of the importance of safeguarding the rights of celebrities as AI technology continues to advance.

Frequently Asked Questions (FAQs) Related to the Above News

What legal action did Scarlett Johansson take against the AI app?

Scarlett Johansson took legal action against the AI app for unauthorized use of her likeness and name in an advertisement.

What was the name of the AI app involved in the case?

The AI app involved in the case was Lisa AI: 90's Yearbook & Avatar.

Did the AI app include a disclaimer stating that the images were not connected to Scarlett Johansson?

Yes, the advertisement posted on social media platform X included a disclaimer stating that the images were produced by Lisa AI and had no connection to Scarlett Johansson.

What was the basis of Scarlett Johansson's claim against the AI company?

Scarlett Johansson's lawyer claimed that the AI company used her likeness without permission by taking footage from a previous campaign she did with a fundraising company called Omaze.

How does Scarlett Johansson plan to resolve the issue?

Scarlett Johansson plans to pursue legal remedies against the AI app.

Has the advertisement featuring Scarlett Johansson been removed?

Yes, the ad has since been removed.

Why is the unauthorized use of celebrities' likenesses through AI technology a concern in the entertainment industry?

The unauthorized use of celebrities' likenesses through AI technology raises important questions about consent, privacy, and the ethical boundaries surrounding AI technology.

What is the stance of actors and celebrities regarding the usage of AI-generated content?

Actors and celebrities are increasingly calling for restrictions on the usage of AI-generated content, fearing that their likenesses could be exploited without consent.

What are the implications of AI technology in the entertainment industry?

AI technology has become a key issue in the entertainment industry, leading to concerns about unauthorized use of celebrities' likenesses and even actors' strikes.

What measures should the industry take regarding the misuse of AI-generated content?

The industry should establish clear guidelines and regulations to prevent the misuse of AI-generated content and protect the rights of celebrities.

What does Scarlett Johansson's legal action serve as a reminder of?

Scarlett Johansson's legal action serves as a reminder of the importance of safeguarding the rights of celebrities as AI technology continues to advance.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Share post:

Subscribe

Popular

More like this
Related

Global Edge Data Centers Market to Reach $46.4 Billion by 2030

Global edge data centers market set to hit $46.4 billion by 2030. Asia-Pacific leads growth with focus on IoT, cloud, and real-time analytics.

Baidu Inc Faces Profit Decline, Boosts Revenue with AI Advertising Sales

Baidu Inc faces profit decline but boosts revenue with AI advertising sales. Find out more about the company's challenges and successes here.

Alexander & Baldwin Holdings Tops FFO Estimates, What’s Next for the REIT?

Alexander & Baldwin Holdings surpasses FFO estimates, investors await future outlook in the REIT industry. Watch for potential growth.

Salesforce Stock Dips Despite New Dividend & Buyback

Despite introducing a new dividend & buyback, Salesforce's stock dipped after strong quarterly results. Investors cautious about future guidance.