OpenAI’s recent encounter with Scarlett Johansson has stirred up quite a storm in the tech world and beyond. The Hollywood superstar has accused OpenAI of using her likeness without permission, echoing concerns shared by many in the industry.
In a bold move, Johansson, known for her role in the Marvel Cinematic Universe, has demanded a settlement in the billions of dollars from OpenAI for allegedly utilizing its archive to train AI products. This incident highlights the growing apprehension surrounding AI-generated content, especially in terms of deepfakes and protecting individuals’ likenesses.
Johansson’s strong stance against OpenAI is not surprising, given her history of standing up to major corporations. In 2021, she took on Disney over the release of Black Widow, claiming that the modified release schedule impacted her earnings. The subsequent settlement between Johansson and Disney showcased her determination and the power of safeguarding one’s rights.
The issue at hand goes beyond a simple legal battle – it delves into the heart of AI ethics and the rights of creatives whose livelihoods are tied to their likeness. Hollywood itself has recognized these concerns, as seen in the agreement between the Alliance of Motion Picture and Television Producers and the SAG-AFTRA union regarding AI-generated performer versions.
Johansson’s confrontation with OpenAI serves as a wake-up call for the tech industry to prioritize consent and respect for individuals’ rights, especially when it comes to using their likeness. This high-profile clash demonstrates the need for clear boundaries and ethical guidelines in the realm of AI development, ensuring that creators’ rights are upheld and protected.
