RiseUp, an Israeli finance tech company, is launching the August Challenge to help families maximize their summer fun without straining their budget. The company aims to provide families with affordable activities and alleviate the stress of planning and financing summer activities.
The August Challenge is a community project that offers users a range of concept days filled with family-oriented activities that cost no more than NIS 30. RiseUp designed these activities with exhausted parents in mind who are seeking affordable ways to entertain their children during the summer break.
To cater to individual interests and budgets, RiseUp has developed a ChatGPT-based tool that allows families to generate personalized activities. By leveraging generative AI and input from the RiseUp community, the company expects great outcomes from the August Challenge.
Some of the concept days available include themed activity days like Unicorn Day, Japan Day, Aviation Day, YouTube Day, and Superhero Day. These themed days aim to make family time easier for parents, enabling them to focus on creating memorable experiences with their children.
Yuval Smet, CEO and founder of RiseUp, acknowledged that August can be a challenging month for parents, especially with rising prices. The accumulated expenses, the lack of frameworks, and the difficulty in finding quality employment for children – all of these create mental pressure that makes it impossible to be good with money, said Smet. To address these challenges, RiseUp combined the power of artificial intelligence with the wisdom of their community to launch the August Challenge.
The decision to launch the challenge stemmed from the rise in the cost of living, with inflation reaching 4.2% in June and interest rates on the rise. RiseUp recognized the importance of supporting families facing increasing financial hurdles, and the August Challenge aims to make summer enjoyable for all.
The August Challenge will span three weeks and is free for the general public to join. Interested individuals can participate by visiting RiseUp’s Instagram page or website.
RiseUp’s initiative seeks to empower families to indulge in summer activities without breaking the bank. By providing budget-friendly options and personalized experiences, the company strives to make this summer memorable for families across Israel.