Middle East Embraces Digital Transformation: How VAD Technologies Leads the Way
The Middle East is rapidly embracing digital transformation, and leading the charge is VAD Technologies. Mario Veljovic, General Manager at VAD Technologies, emphasizes the company’s commitment to staying at the forefront of evolving technologies to enhance customer experience and facilitate the digital transformation journey of businesses in the region.
To deliver the experience that customers, end-users, and partners demand in the experience economy, VAD Technologies has harnessed cutting-edge technologies to transform its day-to-day operations. The company has focused on reducing Total Cost of Ownership (TCO) and improving operational efficiency for businesses of all sizes.
VAD Technologies has invested significantly over the past decade in enhancing its online marketplace, allowing seamless transactions for vendors and channel partners through an Everything as a Service approach. This platform enables channel partners to extend their products, solutions, and customized services to clients, streamlining the entire process. Additionally, the company utilizes its CRM system to proactively alert partners about service renewals and potential tech-refresh opportunities. With the help of AI, VAD Technologies can analyze past transactions and accurately predict future business expectations, particularly as recurring business becomes a key performance indicator (KPI).
The advent of OpenAI and ChatGPT has generated excitement across industries, as these AI integrations are expected to reshape major sectors. When asked about OpenAI, Mario Veljovic believes that while regulations could be necessary, they must be balanced to avoid creating opportunities for criminals. He emphasizes the importance of investing in education, both for the new generation and for those currently in charge. Furthermore, the use of AI highlights the need for humans to focus on their common sense and emotional intelligence, which are two critical factors that should be cultivated.
The Middle East has witnessed a multitude of digital and cloud transformation projects in recent years. However, legacy-heavy players have faced challenges in meeting the demands of cloud transformation. To ensure a successful transformation journey, enterprises must adopt key processes. VAD Technologies advises businesses to choose the right partner for their digital transformation journey, emphasizing that it should be seen as an ongoing journey rather than a finite project. This is particularly challenging in the Middle East, where there is a higher-than-global-standard workforce fluctuation due to a significant expatriate-based workforce.
When asked about the biggest problem facing enterprises in the IT and technology industry across the Middle East, Mario Veljovic highlights the difficulty of recruiting and retaining great talent. However, he also acknowledges that the region and the UAE have created an environment that attracts and retains talent, allowing professionals to grow their careers. Additionally, the increase in financing costs has impacted businesses, especially in the ICT sector, where profit margins have traditionally been slim.
Looking to the future, Mario Veljovic believes that the IT and tech sectors in the Middle East hold immense promise. Despite ongoing conflicts, the resolution of long-standing issues has paved the way for prosperity in the region. Furthermore, Middle Eastern governments have struck a balance between technology adoption and regulations, enabling limitless innovation and positioning the region as a global leader in the Digital Decade.
In conclusion, VAD Technologies is spearheading digital transformation in the Middle East, leveraging cutting-edge technologies to enhance customer experience and facilitate businesses’ digital journeys. The company’s focus on reducing TCO and improving operational efficiency has resulted in a seamless online marketplace and the use of AI to predict future business expectations. While challenges exist, the Middle East is well-positioned to capitalize on the opportunities presented by the IT and tech sectors in the years to come.
