Microsoft recently launched a wide array of AI products in an effort to bridge the gap between its own offerings and those of its competitor, Alphabet Inc’s Google. These products include Bing, the company’s service-based search engine and its chatbot, ChatGPT.
Leveraging the OpenAI standard, Bing’s updated plug-ins will allow customers to find dinner recipes in one click using Instacart, an online store, as well as a range of other services. Though Microsoft is not currently selling advertisements related to its plugins, the business model for acquiring customers is shifting.
Bing has also implemented a number of new AI upgrades, in an effort to compete with Google’s AI-enabled search engine. Google’s latest search engine has the ability to generate answers to open-ended questions that don’t have clear answers on the web. ChatGPT, though offering different experiences, is driving traffic to the Bing search engine.
Microsoft has also announced a new AI assistant for businesses called Microsoft 365 Copilot, which will allow companies to build their own versions of the assistant to facilitate tasks such as booking travel or updates related to vendor contracts. To make sure images and videos are generated in an AI-enabled way, the company has also unveiled a tool that can independently verify the authenticity of the content.
Microsoft, which is one of the biggest names in the tech industry, is an American multinational technology company, founded in 1975 by Bill Gates and Paul Allen. It is known for creating various products and services related to computing, such as Microsoft Windows and Office. Yusuf Mehdi, Chief Marketing Officer for Consumer Products, is responsible for showing how the company plans to revolutionize the way people use the internet in the future with their AI products.
