Chinese dairy company Mengniu Group has set ambitious goals for 2049, with a focus on sustainability, innovation, and digital intelligence. The company aims to contribute to China’s growth as a global leader in the dairy industry while promoting green practices and individualized health. At the recent Mengniu Group Global Partners Appreciation Meeting, attended by government officials, industry associations, research institutions, universities, and experts, the company unveiled its plans for the future.
Mengniu Group President Jeffrey Lu announced that the company’s comprehensive approach would assist in upgrading Hohhot, known as the China Milk Capital, and contribute to China’s position as a global dairy industry leader. Emphasizing the importance of sustainable development, Lu stated that by leading the way, Mengniu would adopt green practices, promoting human health and environmental protection.
Innovation plays a central role in Mengniu’s strategy, especially in the areas of research, development, and transformation. The company aims to utilize life-sustaining dairy products and integrate precise nutritional technologies to create high-quality and wellness-focused Merit Milk. This emphasis on quality and health aligns with the company’s vision for 2049.
Furthermore, Mengniu plans to leverage technology, with a particular focus on digital intelligence. The company’s Digital Intelligence 3.0 strategy centers on AI-empowered digital twin engines, positioning Mengniu as a pioneer in the dairy industry’s intelligence revolution. By implementing the AIGC platform, Mengniu aims to transform its employees into super employees with AI assistance, enabling over 100 intelligent business scenarios.
At the Global Partners Appreciation Meeting, Mengniu Group Chief Digital Officer Li Chengjie unveiled the ‘World’s First Nutritional Health Domain Model’ called MENGNIU.GPT. This model will support an AI nutritionist, offering around-the-clock and real-time access to high-quality nutritional health services. Mengniu plans to share this AI-driven nutritionist with the upstream and downstream ecosystem, transcending boundaries to promote greater health ecology.
The conference also saw the renewal of Mengniu’s sponsorship with FIFA until 2030. Mengniu has become an official sponsor of the FIFA World Cup 2026™, the FIFA Women’s World Cup 2027™, and the 2030 edition of the FIFA World Cup™. This partnership enables Mengniu to continue contributing to the century-long history of the World Cup while celebrating its centennial anniversary.
To accelerate their shared dream, Mengniu formed the Triple Alliance at the conference. This alliance includes the Sustainable Development Ecological Alliance, SNDA Scientist Alliance, and the Digital Intelligence Innovation Ecological Alliance. Through collaboration with academic experts and global partners, Mengniu aims to drive progress in sustainability, innovation, and digital intelligence.
Mengniu’s ambitious goals for 2049 signify the company’s commitment to shaping the future of the dairy industry while prioritizing sustainability and technological advancements. By pioneering green practices, focusing on individualized health, and leveraging digital intelligence, Mengniu endeavors to lead China’s dairy sector towards a new era of growth and success.
