Anyword, a marketing copywriting software startup based in New York City, has announced new integrations with three popular AI models in the marketing industry: ChatGPT from OpenAI, Notion AI from a note-taking and brainstorming startup, and Canva AI from a graphic design web app. These integrations aim to provide marketers and creative clients with the ability to leverage these AI tools while maintaining their brand voice and resonating with their target audiences.
Founded in Israel 10 years ago under the name Keywee, Anyword has been ahead of the curve when it comes to leveraging natural language processing (NLP) and AI in its copywriting software. By training its GPT 3-based copywriting AI model on a vast amount of marketing copy data from various industries, Anyword enables its marketer customers to create optimized copy that performs well and engages specific demographics.
The company’s latest move to integrate with industry-leading AI models like ChatGPT, Notion AI, and Canva AI reflects its commitment to providing marketers with cutting-edge tools that align with their brand voice and resonate with their target audiences. Anyword acknowledges that these AI models are not inherently built for marketing purposes and may lack knowledge about a brand’s voice, product, customers, or what resonates with their base.
To address this, Anyword offers an instant website scan that examines a client’s website and evaluates the outputs from the marketer’s prompts to ChatGPT, Notion AI, or Canva AI. The software then assigns a score between 1 and 100, indicating how well the generated content aligns with the client’s tone of voice, brand rules, product and company details, and target audiences. Additionally, Anyword customers can use the Boost Performance feature to further refine their copy and ensure it fits their target audience and brand voice, resulting in more resonant marketing emails or advertisements.
By integrating with ChatGPT, Notion AI, and Canva AI, Anyword empowers marketers with an array of AI-driven tools that can significantly enhance their copywriting and creative processes. This move highlights the company’s commitment to staying at the forefront of technology advancements in the marketing industry.
In conclusion, Anyword’s latest integrations with AI models like ChatGPT, Notion AI, and Canva AI provide marketers and creative clients with powerful tools to optimize their copy and creative content while maintaining their brand voice and resonating with their target audiences. By leveraging these AI-driven capabilities, marketers can enhance their marketing efforts and achieve better results in today’s increasingly competitive landscape.
