Every year macOS receives an update, which is generally focused on smaller tweaks and feature addition. In comparison, 2023 stands out as a unique year in the tech industry due to the sudden emergence of generative AI tools. Examples of such include ChatGPT and Midjourney, yet Apple has yet to make a formal comment or announcement regarding such advancements. It is possible that the world’s largest tech company will make itself known during WWDC 2023 and address this current digital trend.
While six months since the emergence of ChatGPT may not be enough time for Apple to develop core competencies in this area as of yet, they are surely not coming empty-handed. An example of an improvement to AI could be an efficiency and precision update to their well-known voice assistant, Siri. Through integration with Shortcuts, Siri gained the ability to work on macOS as well, albeit in a manual nature. Therefore, the fully automated functions of Auto-GPT could prove to be helpful in advancing artificial intelligence. In addition, Microsoft already has a significant presence in generative AI by investing in OpenAI’s tools. This includes Bing Chat and Bing Image Creator, plus plans for ChatGPT being implemented in Windows-based PowerShell.
Although it would be unlikely for Apple to replicate the progress of other brands, there is still much to be done in continuing AI development. For starters, Siri needs a significant upgrade. Furthermore, AI can be amalgamated into Safari, as well as Apple’s applications like Mail, Pages, or Final Cut Pro. It can even be used to reorient their entire operating system – something Microsoft may have in the works. With WWDC swiftly approaching, the only thing standing in the way of further progress is Apple’s commitment to investing in AI and building on its current offerings. Fans of the brand will be looking to Apple for an update on this trend or else face the risk of the operating system becoming outdated and obsolete.
Apple Inc., an American multinational technology company, is the maker of the ever-popular MacOS. They manufacture, develop, and sell various products, such as computers, software, and phones – all of which are integral parts of everyday life. Furthermore, as of 2021, Apple is the largest publicly traded company in the world.
The spotlight of WWDC 2023 will be on Tim Cook, the current CEO of Apple Inc., as he will be bearing the responsibility of handling the expected presence of generative AI with macOS 14. Cook is a techie himself and is known to be an advocate of AI development in favor of Apple’s products. With collaborative efforts among tech companies, it may not seem as difficult for Apple to follow suit, though it will still be clever of Cook to capitalize on generative AI and make sure that the company remains competitive in terms of technology.
Overall, the presence of generative AI during WWDC 2023 will certainly be a defining moment for both Apple and Cook, as the tech giant needs to showcase how dedicated it is to utilizing the current digital trend to the greatest of its advantage. As Apple has yet to make a move towards generative AI, their attendance of the event should be marked.
