Lithuanians Less Likely to Use AI Technologies Compared to Latvians and Estonians
A recent Baltic survey conducted by Ernst & Young Baltic (EY) reveals that Lithuanians are less inclined to utilize artificial intelligence (AI) technologies compared to their Latvian and Estonian counterparts. The study examined the adoption rates of AI solutions such as ChatGPT, Bard, and Claude, among others, in the three Baltic countries. The findings indicate that only 19 percent of Lithuanians currently employ these AI solutions, while the figures stand at 27 percent in Latvia and Estonia.
Head of EY Baltic, Linas Dičpetris, comments on the cautious approach taken by Lithuanians towards AI, stating, At least for the time being, we can assume that Lithuanians are quite cautious about AI. This sentiment hints at a slightly more reserved attitude compared to their Baltic neighbors.
Delving deeper into the data, the survey highlights that the most active users of AI in Lithuania are those aged between 18 and 29, with 40 percent of this age group utilizing AI solutions. Among individuals in their 30s and 40s, the adoption rate drops to 22 percent, while only 8 percent of those over 60 employ AI technologies.
In Latvia, the study reveals a higher percentage of AI users within the 18-29 age group, with 58 percent employing AI solutions. The adoption rates in the other age groups vary between 11 and 38 percent. Estonia, too, exhibits a similar trend, with 56 percent of individuals aged 18-29 using AI, while the figures range from 8 to 34 percent in the remaining age groups.
The survey, conducted by the research company Norstat for EY, involved a representative sample of respondents in each country, with a minimum of 1,000 participants. The data was collected in October 2023.
These findings shed light on the current landscape of AI adoption in the Baltic region and highlight the disparities between Lithuania, Latvia, and Estonia. While Latvians and Estonians demonstrate higher rates of AI usage, Lithuanians appear to be more cautious when it comes to embracing AI technologies. As the technology continues to evolve and mature, it will be interesting to observe how these adoption rates may change in the future.
Keywords: Lithuania, Latvians, Estonians, AI technologies, Baltic survey, Ernst & Young Baltic, ChatGPT, Bard, Claude, AI solutions, cautious approach, adoption rates, age groups, Norstat, AI adoption, Baltic region.
