LinkedIn, the employment-focused social media platform, has launched new AI tools specifically designed to assist HR professionals and marketers in the Philippines. According to a survey conducted by LinkedIn in 2023, HR leaders in the Philippines expressed their desire for AI tools that would help streamline routine tasks and improve relationships with candidates and colleagues. The survey also revealed that six out of ten local marketers are currently utilizing AI technology, with 55% experimenting with its applications.
In response to this demand, LinkedIn has introduced new generative AI tools in its Recruiter and Learning platforms. These tools aim to enhance the recruitment process by providing higher-quality candidate recommendations through natural language search prompts. Additionally, the Learning platform now features AI-powered coaching to offer specialized answers to leadership and management queries.
At LinkedIn, we view AI as a tool that can help workers focus on the work they enjoy and are best at, while creating more space for teams to think innovatively, said Atul Harkisanka, head of growth markets and country lead for the Philippines at LinkedIn. The company aims to leverage insights gained from its vast network of professionals, companies, and skills to help customers find qualified candidates more efficiently.
For marketers, LinkedIn’s new tool called Accelerate offers end-to-end campaign recommendations with automatic optimizations and adjustable creative assets to reach the right B2B audience. The platform also provides performance summary reports to help marketers understand campaign analytics and improve future strategies.
The Recruiter 2024 tool is currently being piloted with a small number of customers and will be rolled out to English-only global customers throughout the year.
LinkedIn’s use of AI technology aims to simplify routine tasks and enable HR professionals and marketers to focus on more valuable people-centric work, such as building relationships and fostering a strong company culture.
The introduction of these AI tools by LinkedIn highlights the growing demand for automation and streamlining of tasks in the HR and marketing sectors in the Philippines. By leveraging the power of AI, professionals in these fields can enhance their productivity and efficiency, ultimately contributing to the overall growth and success of businesses in the region.
Frequently Asked Questions (FAQs) Related to the Above News
What are the new AI tools launched by LinkedIn in the Philippines?
LinkedIn has introduced new generative AI tools in its Recruiter and Learning platforms. These tools aim to enhance the recruitment process by providing higher-quality candidate recommendations and offer AI-powered coaching for leadership and management queries.
What was the motivation behind developing these AI tools?
According to a survey conducted by LinkedIn, HR leaders in the Philippines expressed their desire for AI tools that would streamline routine tasks and improve relationships with candidates and colleagues. The survey also revealed that many local marketers are already utilizing AI technology, highlighting the demand for such tools.
How does the new AI technology assist HR professionals?
The AI tools in LinkedIn's Recruiter platform provide natural language search prompts to offer higher-quality candidate recommendations, making the recruitment process more efficient and effective. Additionally, the Learning platform offers AI-powered coaching to provide specialized answers to leadership and management queries.
What benefits do marketers in the Philippines gain from LinkedIn's AI tools?
LinkedIn's new tool called Accelerate provides end-to-end campaign recommendations with automatic optimizations and adjustable creative assets to reach the right B2B audience. The platform also offers performance summary reports to help marketers understand campaign analytics and improve future strategies.
How does LinkedIn view the role of AI in the workplace?
At LinkedIn, AI is seen as a tool that can help workers focus on tasks they enjoy and are best at, while creating more space for teams to think innovatively. The company aims to leverage AI to help customers find qualified candidates more efficiently and enable HR professionals and marketers to focus on more valuable people-centric work.
Are the AI tools available to all LinkedIn customers?
The Recruiter 2024 tool is currently being piloted with a small number of customers and will be rolled out to English-only global customers throughout the year.
Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.
