LastPass, a leading provider of password and identity management solutions, has appointed Esther Flammer as its new Chief Marketing Officer (CMO). With over 20 years of experience in high-growth marketing, Flammer will oversee the global marketing organization and strategy at LastPass.
Flammer brings a wealth of knowledge to her new role, having successfully implemented go-to-market strategies at various B2B tech companies. Prior to joining LastPass, she served as CMO at Wrike, a work management platform for enterprises. Throughout her career, Flammer has driven growth and acquisition at companies such as Conga, Convercent, and Return Path.
LastPass CEO, Karim Toubba, expressed his excitement about Flammer joining the company, highlighting her expertise in scaling marketing programs and optimizing go-to-market strategies. He believes her addition to the team will be instrumental in supporting LastPass’s efforts for future growth.
Flammer herself is delighted to be joining LastPass, particularly as a customer who has experienced the value of their solutions firsthand. She plans to spearhead a robust go-to-market strategy that focuses on customer trust and their experiences with LastPass’s market-leading products.
In addition to her role as CMO, Flammer is also an active speaker and contributor on topics related to marketing and women in leadership. She is passionate about mentoring and inspiring fellow marketers, as well as advocating for greater diversity within the industry.
LastPass’s decision to appoint Flammer comes at a crucial time for the company. As they look towards the future, her expertise and experience will be invaluable in driving LastPass’s growth and success.
Overall, LastPass’s appointment of Esther Flammer as CMO signifies their commitment to enhancing their marketing efforts and providing top-notch password and identity management solutions to their customers. With Flammer’s extensive background in high-growth marketing, LastPass is well-positioned to continue leading the market in this space. (Word count: 298)
