Investors Favor Apple’s ChatGPT Services Over VR, According to Ming-Chi Kuo

Investors are more excited about Apple’s plans to introduce new artificial intelligence (AI) services than the rumored augmented reality (AR) headset, according to supply chain analyst Ming-Chi Kuo. While the upcoming WWDC 2023 conference is hotly anticipated, investors believe that AI developments will be more profitable for suppliers over the next two years than Apple’s headset. Programs like ChatGPT and Midjourney have popularized the term AI-generated content, with Google and Microsoft also entering the industry. Kuo speculates that if Apple introduces its own generative AI service at WWDC, it could help continue current AI investment sentiment. The mixed-reality headset could be Apple’s strategy for fusing 3D design, augmented reality, and AI. If the Apple XR headset successfully launches, it could boost sales of the Watch, Mac, and iPhone. While the Touch Bar and Mini-sized iPhones were recent breakthroughs, they were not as successful as expected.