Investment in AI Technology Set to Boost Business in Nairn
Nairn Connects BID, a local organization in Nairn, is set to utilize AI technology to enhance business development in the town. The organization has invested in AI technology from Place Informatics to track the footfall in the town center and provide valuable insights to its members for running their businesses.
Through this technology, Nairn Connects BID will be able to monitor daily, weekly, and monthly visitor numbers, analyze foot traffic patterns, understand visitor behavior and demographics, and compare Nairn’s performance with neighboring towns.
Lucy Harding, Nairn BID manager, expressed her excitement about the new AI technology, stating, This is a fantastic piece of kit and will be very useful. We can now access data from events to ensure that they are driving footfall and meeting our objectives. The analytics provided are incredibly specific, allowing us to make hour-by-hour comparisons and identify peak and low visitor times. By utilizing this data, we can make informed decisions and improve future events, maximizing their potential for everyone involved.
During the Taste of Nairn 2023 event held from April 28 to 30, data gathered using the AI technology revealed that 27,702 people visited the town over the course of three days. This represented an eight percent increase in attendance compared to the previous year’s event and a 25 percent increase in footfall compared to the previous month.
Ms. Harding also highlighted the technology’s potential in aiding new businesses considering setting up shop in Nairn. By analyzing footfall data, potential business owners can determine the most opportune days and times to open their establishments. Furthermore, the technology enables Nairn Connects BID to assess how far visitors travel to attend key events such as the Nairn Farmers’ Show and the Nairn Highland Games. This data will provide solid evidence of the town’s population increase during the summer months.
Investing in AI technology offers numerous benefits for Nairn’s businesses and the local economy. The data-driven insights will facilitate strategic decision-making, lead to more successful events, and attract prospective businesses to the area. Nairn Connects BID is confident that this technological advancement will pave the way for increased prosperity in Nairn.