Hisense India, a leading consumer electronics and home appliances company, has recently appointed Pranab Mohanty as its new CEO. The appointment comes with the aim of reinforcing the branding of the company in the Indian market while strategizing to expand its services. Mohanty has been a professional in the field of Sales & Marketing, Business Development and General Management for almost three decades and has an extensive background of working with companies like Toshiba, Midea, Somotex Ghana, Sales India Pvt. Ltd, among others. With this strategic move, Hisense aims to capitalize on his expertise and experience to drive the company’s growth in the business ecosystem.
The Managing Director of Hisense India, Steven Li, expressed his excitement and joy with the appointment of Pranab Mohanty and noted that his extensive knowledge in the industry will be of great value for the company. Mohanty further noted that in his role as CEO, he will focus on building up on the company’s existing success and exploring new areas of delivery and customer service in India. His expertise in Sales & Marketing, Business Development, and General Management will be beneficial to enhance customer engagement and expand Hisense’s customer base.
Hisense is a global powerhouse in the field of consumer electronics and home appliances with more than 90000 employees across the world. The brand is appreciated globally for its innovative products and services and has built a strong presence worldwide since 1969. With its cutting edge technology, the company surpasses competition in segments like laser display, ULED, quantum dot display and frequency conversion technology. Hisense’s products are available in over 130 countries, and its flat-panel TV market share in China has been No.1 for 13 years in a row. It is one of the most trusted and well-recognised brands in the world.
Pranab Mohanty is an Electronics and Communication Engineer and alumnus of both IIM Calcutta and INSEAD, Singapore. Throughout his long career he has been responsible for increasing the profitability and market share for various corporations. His areas of expertise are in Sales & Marketing, Business Development, and General Management – areas which will be highly beneficial to Hisense India as they look to capitalize on their vast resources and capabilities to expand their base and gain more market share. The company looks forward to achieving success under the leadership of Pranab Mohanty.
