Google’s Search Algorithm Favors Brands Over ChatGPT in Results: Study

Date:

A report by British performance marketing agency Roast revealed that Google Bard tends to mention specific brand names in search results about traveling in the UK more often than OpenAI’s ChatGPT. The test included the responses of both conversational generative AI to the 500 most frequent questions about UK travel. Bard’s responses included brand names in 43.2% of its answers, while ChatGPT’s did so in just 14.4%. Moreover, Bard’s answers tended to be more detailed, with tables, bulleted lists, and pros and cons listed out. However, most of the responses from both AI did not mention brands, which could hurt businesses’ search engine optimization and reduce traffic and purchases. Despite the potential impact on marketers, Bard and ChatGPT vastly outperformed the most popular voice assistants and answered 98% and 99% of the 500 questions, respectively.

See also  Simple Chatbot (GPT) Command Line Interface

Frequently Asked Questions (FAQs) Related to the Above News

What is the report by Roast about?

The report by British performance marketing agency Roast revealed that Google Bard tends to mention specific brand names in search results about traveling in the UK more often than OpenAI's ChatGPT.

Which AI mentioned brand names more frequently in the test?

Bard's responses included brand names in 43.2% of its answers, while ChatGPT's did so in just 14.4%.

Were the responses from both AI detailed?

Yes, Bard's answers tended to be more detailed, with tables, bulleted lists, and pros and cons listed out.

Did most of the responses from both AI mention brands?

No, most of the responses from both AI did not mention brands.

Could the lack of mentioning brands by both AI hurt businesses' search engine optimization?

Yes, the lack of mentioning brands by both AI could hurt businesses' search engine optimization and reduce traffic and purchases.

How did Bard and ChatGPT perform compared to popular voice assistants?

Bard and ChatGPT vastly outperformed the most popular voice assistants and answered 98% and 99% of the 500 questions, respectively.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Aniket Patel
Aniket Patel
Aniket is a skilled writer at ChatGPT Global News, contributing to the ChatGPT News category. With a passion for exploring the diverse applications of ChatGPT, Aniket brings informative and engaging content to our readers. His articles cover a wide range of topics, showcasing the versatility and impact of ChatGPT in various domains.

Share post:

Subscribe

Popular

More like this
Related

Google Pixel Update Unveils AI Integration, Enhanced Features

Discover the latest Google Pixel update unveiling AI integration and enhanced features, rolling out gradually in the upcoming June Feature Drop.

Rare Unsupervised Play Captures Essence of Childhood in Outback Australia

Experience the essence of childhood in Outback Australia through rare unsupervised play captured in stunning color photography at the 1839 Awards.

Satisfi Labs Acquires Factoreal to Revolutionize Customer Engagement with AI

Satisfi Labs acquires Factoreal to revolutionize customer engagement with AI, enhancing Conversational Experience Platform capabilities.

Google Translate Revolutionizes Language with Custom Machine Learning

Google Translate is revolutionizing language with custom machine learning, improving accuracy and communication across various domains.