Google’s Pixel 8 has entered the smartphone market with a strong aim at competitors Apple and Samsung. Despite its previous struggles in gaining traction, Google is determined to make its mark in a market dominated by the two giants. The search company has invested millions in marketing its Pixel smartphones in the past, but it still only holds a meager 2.9% market share in Australia, according to IDC.
In an endeavor to build interest and excitement, Google employed an unconventional strategy of leaking information about its new Pixel 8 over the past month. The device boasts its own house brand processor and a new camera rig, making it quite enticing for tech enthusiasts. One standout feature is the ability to make payments using face identification, adding a layer of convenience and security.
However, these premium features come at a cost. The Pixel 8 smartphones are not cheap, with the highest-end model, the Pixel 8 Pro with 512GB storage, retailing for a hefty $1,999. Even the lower-tier option, the 128GB model, comes with a price tag of $1,199. These prices represent an increase of $400 for the top-end model compared to last year’s Pixel 7 Pro, and a $200 hike for the lower-tier option.
One factor that has hindered the success of previous Pixel models is the poor resale or trade-in value. Consumers tend to gravitate towards Apple and Samsung devices due to their popularity and reliability. Google’s Pixel smartphones have been plagued with problems upon their launch, further affecting their desirability among consumers.
Despite these challenges, Google continues to attempt to break through the market dominated by Samsung and Apple. However, Samsung recently trumped Google with the release of the Samsung S23 SE model, which offers similar specifications at a lower price point. While the Samsung S23 FE with 256GB storage sells for $1,099, the new Google Pixel 8 with the same storage capacity retails for $1,299. This price difference could potentially sway consumers towards Samsung.
To differentiate itself from competitors, Google utilizes its own Tensor processor in the Pixel smartphones, which includes dedicated hardware for image processing. The camera is a significant aspect of the new device, aligning with Google’s focus on innovative photography capabilities.
The Pixel 8 Pro boasts a 6.7-inch screen, while the smaller Pixel 8 features a 6.2-inch screen, slightly decreased from last year’s model. Google also introduces on-device generative AI, enabling the creation of text and video content based on simple prompts. This integration of AI showcases Google’s commitment to pushing the boundaries of smartphone technology.
In addition to the Pixel smartphones, Google has expanded its product lineup with the introduction of the Pixel Watch 2. The new watch incorporates a faster Qualcomm processor and a lighter aluminum frame, making it more comfortable for users. To further enhance the user experience, Google has launched the Pixel Pro wireless earbuds, offering clearer calls, noise reduction, and improved latency in gaming.
Despite Google’s efforts, the brand has struggled to resonate with consumers compared to competitors such as Motorola and Nokia. While Google has made attempts to introduce cheaper models, its market share remains modest. However, the new Pixel 8 series with enhanced cameras, updated features, and the promise of seven years of updates and security may help attract a larger audience.
In conclusion, Google’s Pixel 8 smartphones have made their debut, challenging the dominance of Apple and Samsung. With innovative features, advanced camera capabilities, and a commitment to ongoing support, Google aims to capture a larger market share. However, it faces fierce competition, price differentials, and the need to overcome past challenges. Only time will tell if Google can truly compete with the smartphone giants.
