Google’s Impact on Mexico’s Economy Surpasses Google Products, Unveils Plans for New ‘Region’ in 2024
According to a recent study conducted by international consultancy Access Partnership, Google’s economic impact on Mexico has surpassed that of its own products in 2021. The study reveals that Google’s overall contribution to Mexico’s economy amounted to 266 billion pesos, exceeding the 155 billion pesos generated solely by Google products.
The findings of the study are significant as they highlight Google’s ability to not only support Mexico’s economy but also promote the digitalization of small and medium-sized enterprises (SMEs) and culture, as well as demonstrate the potential of artificial intelligence (AI) in addressing social issues.
While there is no comparable data for 2022 due to changes in methodology and additional factors considered, Google’s impact on Mexico remains undeniable. The company’s services such as Android, which has created approximately 167,000 direct and indirect jobs in the country, Google Cloud, which has generated economic benefits of 1.7 billion pesos for organizations, and Google Workspace, which has boosted profits by 98 billion pesos, have played a pivotal role in driving economic growth.
Notably, Google’s impact extends beyond benefiting businesses. The company’s widely used products including Google search, YouTube, Google Maps, Drive, Meet, Gmail, Slides, and the AI-powered assistant Bard have become an integral part of people’s daily lives in Mexico and around the world.
In fact, Google estimates that each Mexican saved an average of 138 hours in 2022 by utilizing these tools, streamlining their searches, meetings, tasks, and jobs. Bard, in particular, stands out as an AI-based conversational system that provides answers sourced from the vast expanse of Google’s search results. From topics ranging from photosynthesis to quantum physics, Bard has become a go-to resource for information seekers in Mexico.
Moreover, Google has been empowering entrepreneurs through its career certificates program. This initiative offers courses that cover high-demand skills which are otherwise difficult to access due to the associated costs and limited availability of teachers in Latin America, including Mexico.
As Google’s impact on Mexico’s economy continues to grow, the tech giant has also announced its plans to establish a new region in Mexico by 2024. This not only showcases Google’s commitment to Mexico but also signifies the potential for further economic growth and digital innovation in the country.
In conclusion, Google’s impact on Mexico’s economy has surpassed the economic contribution of its own products. The company’s services and tools have not only benefited businesses, but also individuals, entrepreneurs, and the overall society. With the upcoming plans for a new region in Mexico, Google is poised to further enhance its support for the country’s economy and promote technological advancements.
