Google’s AI-powered search engine expansion has reached over 120 countries, including Mexico, Brazil, South Korea, Indonesia, Nigeria, and South Africa. However, Spain is not yet on the list of supported countries. The Search Generative Experience (SGE), as it’s called, supports four new languages: Spanish, Portuguese, Indonesian, and Korean, in addition to English, Hindi, and Japanese.
To access this AI-powered tool, users must participate in Google’s Search Labs program and can only use the AI functions through Chrome on desktop or the Google app on Android and iOS. The Product Director of SGE, Hema Budaraju, suggested in an interview that the AI search engine may eventually expand to other countries in the future.
Google plans to conclude the experimental testing phase of SGE by the end of this year and is actively gathering user feedback to improve the search experience. Although the company hasn’t detailed its plans for 2024, it has announced new features for SGE.
In terms of search results, SGE now responds to user requests without requiring them to click on the sources, a change that could impact click-through rates. However, there is no available data on how this change has affected the flow of traffic from search results to external sources.
As Google continues to innovate and enhance SGE, the tech giant aims to optimize the contextualization of links, providing users with relevant information directly in the search results.
Overall, Google’s AI-powered search engine expansion marks a significant step in the integration of artificial intelligence in the technological world. While Spain awaits access to SGE, the expansion to other countries and the addition of new languages highlight Google’s commitment to improving search experiences globally.
