The impact of AI-powered search on internet usage is a topic of discussion following Google CEO Sundar Pichai’s recent interview with The Verge’s Nilay Patel. The CEO highlighted AI-powered search as a major focus at the Google I/O developer conference, where Google unveiled new AI tools and models like Ask Photos, AI Agents, Project Astra, and Gemini 1.5.
One of the most noticeable changes for users is the addition of AI Overviews to Google Search. These AI Overviews provide users with a summary of the answer to their search queries, reducing the need to click on external links. While some may find this shift concerning, Pichai reassured that it is a positive change that is well-received by most users.
However, concerns have been raised within creative industries, particularly by journalists whose job depends on people clicking on their stories. The News/Media Alliance CEO expressed worry that AI Overviews could be detrimental to website traffic, leading to headlines like Google’s AI answers could come back to bite it and Google’s New Search Engine Is Bad News for the Web Economy.
Pichai acknowledged these concerns and emphasized the disruptive nature of AI as a platform shift. He highlighted the importance of engaging with various players in the industry to navigate these changes positively. Despite the pushback from some quarters, Pichai remains optimistic about the overall impact of AI-powered search on the internet.
As the technology continues to evolve, the full extent of its impact is yet to be seen. Wired reported that once the AI tool is activated, it cannot be turned off, indicating that further developments and consequences may emerge in the future. Overall, the conversation around AI-powered search reflects a balance of perspectives, with different stakeholders weighing in on the potential implications for the internet landscape.
