Google is taking its Search ads to the next level by introducing the use of Generative AI. Generative AI will be used to help ads become more tailored to a user’s query based on the context of that query. For example, if a user searches for “skin care for dry sensitive skin” the ad may contain a headline that more accurately relates to the user’s search query. Google has also rolled out automatically created assets (ACA) for Search Ads which use content from a landing page or existing ads to generate headlines and descriptions.
Google has also unveiled new natural-language conversational experiences within Google Ads that are designed to make it easier for brands to create campaigns. This AI-powered technology takes a landing page and summary the content, then suggesting keywords and advertisers for the campaign. It also generates headlines, descriptions, images and other assets that brands can review and edit before publishing.
At the Google Marketing Live event, the tech giant also announced the new Product Studio tool. This tool allows merchants to easily create product imagery with the help of generative AI. The generative AI is able to generate new images without the cost of photoshoots, making it easier and cheaper for businesses to create product imagery for their campaigns.
Google has been a force to be reckoned with in the world of online advertising. By introducing new AI-powered tools that focus on relevance and automation, the tech giant is setting its sights on improving audience engagement and providing targeted solutions for companies looking to increase their ad performance and ROI. All of these features should help make advertising campaigns more effective and efficient for businesses of any size.
