Canva is a design platform that helps people create beautiful designs and visuals with its simple but powerful tools. It serves people from a wide range of backgrounds, from professional designers to casual hobbyists. Canva has recently jumped into the generative AI race by having launched new updates. Once such update includes the “Magic Write” feature which is a text-generation tool, as well as a text-to-image feature which has apparently been tried out by 60 million users. It’s surprising news has been publicized through a promotional campaign released earlier this month.
Zach Kitsche, the Chief Marketing Officer of Canva, explains that the AI space is significantly shifting and the team has to figure out a way to make use of the new technologies emerging in such a way that can help its community achieve their goals.
Adobe, game developer platform Unity, Midjourney, Stable Diffusion, and Microsoft have also joined in on the generative AI progress. This market is predicted to be worth $42.6 billion by this year and what it does is it enables anyone who has an idea to do something. A Sweden-based designer called Linus Ekenstam believes that the abundance of competition within this sector benefits creators who make use of the AI tools.
Although the progress of generative AI is looked upon positively, there are ethical issues associated with it such as copyright concerns and false information. A recent survey from Gartner reports that 70% of enterprise CMOs predict ethical AI will be one of the major topics by 2025. As of yet, using these tools don’t really solve everything. For example, Midjourney doesn’t entirely let creators manipulate images. Although, as Andrea Ciulu, head of creative strategy at the Italian agency Arkage, notes, it’s just a matter of time until that’s fixed.
AI tools are proving to be a great asset to brand design and is entirely revolutionizing how the creative process works. With such rapid advancements, the industry certainly needs to be aware of the ethical implications and promote content authenticity.
