Facebook is on a mission to appeal more to young adults as it looks towards the future of social media. Tom Alison, the head of Facebook’s development and strategy, recently shared insights on the company’s direction in a post on Meta.
In the post titled The Future of Facebook, Alison outlined plans to position Facebook for success moving forward. The focus is on building the next generation of social media for young adults and leveraging new product capabilities powered by AI.
According to Alison, the way people interact with social media is evolving, prompting significant changes with young adults in mind. While Facebook remains a platform for everyone, the company is making key upgrades tailored to the next generation of social media users.
Key advancements include enhancements to Reels and Feed ranking technologies, driven by a new model architecture designed to efficiently learn from large datasets. The results of a pilot with Facebook Reels showcased significant improvements, with plans to extend this advanced recommendations technology across the entire video ecosystem and Feed recommendations in the coming year.
Alison set an ambitious goal for Facebook by the end of 2026: to possess the world’s best recommendation technology. By continuously innovating and adapting to changing user behaviors, Facebook aims to stay ahead of the curve and remain a leading social media platform globally.
