ChatGPT has become a major development in Artificial Intelligence technology and automation. But is this AI tool really a threat to human jobs? To answer this question, we must go deeper and explore the limitations of AI and understand the circumstances which make this technology a good complement, but not a replacement for creative professionals.
Open AI, an artificial intelligence research firm, has made major strides in developing ChatGPT which can understand questions in natural language and provide responses in a conversational fashion. Due to this, tech enthusiast and curious minds have been testing this new AI tool.
We can take the example of Miliswa Sitshwele, who was recently appointed as the Head of Social Media for Flow Communications. Her original press release was fed into ChatGPT as part of an experiment and surprisingly, it came out with a wordy press release that read like a cliché, with many repetitions.
This speaks volumes to how AI works – it has access to great stores of online data, which it then uses to generate content that reflects the original information. Even, when given further instructions, the copy that ChatGPT generates is still far from the quality standard of Flow Communications.
Thankfully, this technology is not an outright replacement for human jobs. AI can instead be used to reduce the amount of time spent on mundane tasks and free up the mind to do more meaningful work. As Lizette Sutherland puts it, “AI tools have the power to take over the menial tasks – the slog – that consume copious amounts of time and can give us the time, space, energy and mental capacity to focus on real creative work.”
Therefore, there is no need to be fraught with worry when it comes to ChatGPT taking away employment opportunities. If skilled properly and with adequate supervision, AI can be a great asset to any creative professional.
Flow Communications is a reputed digital marketing agency that specializes in social media management and website design. Founded in 2020, the company has since grown rapidly to serve over 600 clients worldwide and is based in Toronto, Canada. It fosters an exciting and dynamic team that consists of passionate workers and experts in their respective fields.
Miliswa Sitshwele is the newly appointed Head of Social Media at Flow Communications. She has over 20 years of experience in the digital marketing industry and is highly regarded for her deep knowledge and breadth of expertise. Some of the areas she is most fluent in include website development, content creation, and engagement analytics. She is known for her innovative and pioneering approaches which have resulted in tangible, positive progress for the Flow Communications.
