Elon Musk Confirms Twitter’s Rebranding to X and Changes Iconic Bird Logo
In a surprising move, Elon Musk has officially announced that Twitter will be undergoing a rebranding process and will henceforth be known as X. The decision reflects Musk’s vision of transforming the social media platform into an all-encompassing app capable of much more than just social networking. As part of the rebranding efforts, Twitter’s iconic bird logo will also be replaced with an interim X logo in the near future.
Musk took to Twitter to share the news with his followers. Yesterday morning, he tweeted, And soon we shall bid adieu to the twitter brand and, gradually, all the birds. This was followed by another tweet stating, If a good enough X logo is posted tonight, we’ll go live worldwide tomorrow.
It appears that Musk has already found an X logo he likes, as he shared a short video clip showcasing the potential new logo, which is now his Twitter profile picture. The rebranding process is expected to take place in the coming hours.
The choice of the name X comes as no surprise, considering Musk’s affinity for the letter. Earlier this year, he established X Corp. as the parent company of Twitter, and it is also the name displayed as the developer on app stores. Musk’s past ventures, such as PayPal (originally called X.com) and SpaceX, have also been influenced by the letter. Additionally, his car model, the Tesla Model X, and his latest AI company, xAI, further demonstrate his attachment to X.
Linda Yaccarino, the newly-appointed CEO of Twitter, expressed her excitement about the rebranding and the platform’s future. Yaccarino believes that X will take Twitter beyond its current role as a social media giant and transform it into a global marketplace, centered around audio, video, messaging, and even payments and banking. X will leverage the power of artificial intelligence to connect individuals around the world in ways that are only beginning to be imagined.
The rebranding coincides with Twitter’s recent efforts to generate more revenue and become profitable. The company has been testing new features, including job vacancy postings for verified organizations and the ability to publish long-form articles with images directly through the app. Twitter has also introduced the Blue subscription, featuring paid features and enticing users to upgrade. Certain features that were previously free are now being limited to paid subscribers, such as DMs.
As Twitter prepares to undertake this significant rebranding journey, it remains to be seen how existing users will adapt to the changes and whether the platform will draw in new users with its expanded capabilities. The decision to rebrand as X reflects Musk’s ambitious vision and his desire to revolutionize the way we communicate and interact online.
