Digital Transformation Enhances Soekarno-Hatta Airport Service and Facilities
State airport operator PT Angkasa Pura II (AP II) has recently implemented digital transformation initiatives to enhance the service and facilities at Soekarno-Hatta Airport in Jakarta. These efforts aim to improve the overall experience for travelers by leveraging advanced data analytics and artificial intelligence (AI) technologies.
Under the digital transformation program, AP II has established three key initiatives: CX (Customer Exploration), OX (Operational Exploration), and DX (Digital Exploration). These initiatives are designed to optimize various aspects of airport operations and improve customer satisfaction.
To expedite the digitization process at Soekarno-Hatta Airport, AP II has officially formed a team focused on Advanced Data Analytics & Artificial Intelligence for Data-Driven Decision. This team is responsible for data preparation, processing, analysis, and visualization using advanced data analytics and AI technologies.
The team’s primary focus areas include Traffic Movement Analytics, Passenger Sentiment Analytics, and Customer Behavior Analytics. By analyzing these data sets, AP II can gain valuable insights into traveler preferences, behavior patterns, and operational efficiency.
According to Muhammad Awaluddin, President Director of AP II, the implementation of these initiatives enables a better understanding of the airport’s customers, fostering a Know Your Customer (KYC) principle. The collected data, combined with advanced data analytics and AI technologies, allows Soekarno-Hatta Airport to make informed decisions quickly and accurately, ultimately raising the airport’s standards.
Through Traffic Movement Analytics, the airport can achieve greater operational efficiency, benefiting all stakeholders, including airlines, and providing enhanced customer service. The insights gained from Passenger Sentiment Analytics help prioritize improvements in services, operations, and facilities for passengers, ensuring a more seamless journey experience.
Furthermore, Customer Behavior Analytics assists in identifying customers’ preferences in commercial aspects. For example, it helps determine the most popular tenants at the airport, enabling better decision-making regarding commercial offerings.
The implementation of these digital transformation initiatives is expected to provide travelers with a more personalized and enjoyable experience at Soekarno-Hatta Airport. With a focus on customer needs, the airport aims to offer services, commercial tenants, and facilities tailored to individual preferences.
Awaluddin emphasizes that by improving service and facilities, the airport can operate more efficiently, leading to increased business performance. Furthermore, the collaboration with renowned partners in the information technology field will further enhance the implementation of advanced data analytics and AI for data-driven decision-making.
Overall, Soekarno-Hatta Airport’s digital transformation efforts aim to deliver a seamless journey experience, cater to travelers’ preferences, optimize operations, and enhance business performance. By harnessing the power of data and AI, AP II is setting new standards for airport service and facilities in Indonesia.
