Mozilla recently announced an interesting purchase; the developer bought Fakespot, a startup whose browser extension is capable of finding fake product reviews. The company’s AI-based technology–powered by both artificial intelligence (AI) and machine learning (ML)–can help users tell the difference between authentic and counterfeit reviews. When using Fakespot, perceived authentication will be given a score from A to F, the latter depicting unreliable reviews.
The technology will be integrated into Firefox, giving users the opportunity to shop with confidence that they are obtaining trustworthy goods. Nevertheless, Fakespot will remain available in many different internet browsers as well as mobile devices. Mozilla says that they’ll continue to develop the extension to help users make the right purchasing decisions.
It’s not just ordinary shoppers who are affected; with the advancements in AI chatbots misusing, the amount of bogus reviews seen online has grown significantly. Individuals have begun generating “different tones of voice” to try to avoid detection, which has the potential to lead to a lot of confusion and misinformation. As a result, trusted shoppers need an ally to help them tell between fact and fiction.
In comes Firefox. One day, the popular browser may offer a solution to help us in this dilemma. It is unknown when the new Fakespot integration will be released, but users are assured that Firefox is taking the proper measures to make sure customers are always safe and informed.
Fakespot is a startup that was founded in 2017. Located in Toronto, the company’s mission is to help shoppers make smarter buying decisions. The Fakespot browser extension uses a combination of AI and ML to detect patterns within scam reviews and decipher whether they are genuine or not.
The project’s CEO and founder, Saoud Khalifah, is a serial entrepreneur with a career that has spanned from founding multiple tech startups to managing a software company and producing video games. His experience in the tech world has positioned him to know precisely what shoppers need to look for when making online purchases.
