CleverTap, the leading retention cloud in the world, has recently announced their integration with OpenAI and launch of their AI-powered content creator, Scribe. The AI feature helps brands produce campaign creatives, analyse human emotions, and rewrite them to strive for a particular emotion that resonates with their customer base. This tool is only accessible for CleverTap enterprise customers and has been rolled out since April 2021.
Scribe is designed to interpret the emotions of messages and suggest the best alternative that encourages users to engage. Growth marketers can generate copies that are personally tailored and emotionally powerful, thanks to Scribe’s input on the best words to use, with just a few keywords. The technology also gives marketers the ability to diagnose the tone of the message they are sending.
To better understand the power of emotionally connected customers, CleverTap identified five primary emotions that have become a major part of digital marketing, such as FOMO (fear of missing out), anticipation, trust, joy, and surprise. Scribe is equipped to analyze these feelings and to create and partner them with content. This is especially useful for digital businesses that want to utilize emotionally intelligent content to up their conversions, visits, swipes, and spending.
One example that CleverTap sites of the power of Scribe is how two messages can have different emotions, despite having the same meaning. For instance, “50% off on shoes! Offer ends tonight!” may be met with quite a different response than “Hurray! You have won 50% off on shoes. Coupon is valid today.” This shows how Scribe helps brands curate personalized messaging that strikes the right chord with the audience, having an improved customer experience at the end of the day.
Jacob Joseph, the Vice President of Data Science at CleverTap, further highlighted the potential of AI to “bring back the ‘tech’ in MarTech”. He noted that marketers have mere seconds to capture user attention in the digital realm, and that AI helps brands craft campaigns that directly target users’ hearts – quite literally.
About CleverTap:
CleverTap is a prominent retention cloud that assists app-first businesses personalize and optimize all their customer touchpoints, to ensure a better experience, dedication, and lifetime value. The platform boasts a powerful data engine, TesseractDB™, that brings increased speed and efficient scaling.
Trusted by 2000 customers globally, from EA Games to TED to TD Bank, CleverTap gave life to Scribe to ease marketing operations. The company is based in Mountain View, California, with presence in San Francisco, New York, Sao Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.
About Jacob Joseph:
Jacob Joseph is the Vice President of Data Science at CleverTap. With immense expertise and long-standing experience in data science in the MarTech industry, Jacob is at the forefront of revolutionizing customer engagement and retention. He has helped CleverTap grow and scale their platform to cater to the evolving customer needs. Jacob is a strong advocate of emotionally intelligent content and AI-powered marketing, and has been instrumental in the launch and success of Scribe.
