Foreign envoys to China recently gathered in Chongqing to witness the launch of the China, an Opportunity: Chongqing Brands Global Promotion initiative, representing a significant step towards brand globalization. The event took place during the 2024 Land-Sea Economic Forum, where over 200 guests from more than 20 countries engaged in discussions on global industry trends and strategies for international expansion.
The initiative unveiled a diverse range of Chongqing brands destined for international promotion, including A Center for International Exchanges in Central and Western China, Invest in Chongqing, Study in Chongqing, Made-in-Chongqing, Scenic Chongqing, and Tasty Chongqing. This move aims to showcase the cooperation opportunities available in Chongqing to a global audience.
The forum also saw the launch of the Bridging News Industry Overseas Service Platform and Application, designed to provide comprehensive services in media, technology, PR, legal affairs, finance, exhibitions, and industry connections. By aggregating financial media, experts, and resources, the platform seeks to facilitate the international promotion of Chongqing’s brands.
Notable speaker Dr. Parag Khanna, a renowned global strategy advisor, highlighted Chongqing’s strategic location in China as a pivotal hub for initiatives like the China Europe Railway and the New International Land-Sea Trade Corridor. He emphasized the region’s significance in connecting various global economic powerhouses and underlined the vast opportunities for economic growth and development in Asia.
The forum delved into the Research Report on Chinese Enterprises’ Overseas Development (2024), shedding light on the international expansion strategies of Chinese companies through investments, collaborations, and mergers and acquisitions. These enterprises are actively venturing into emerging markets across different continents, signaling a broader global reach.
During engaging dialogue sessions, representatives from leading companies such as The Wall Street Journal, Alibaba, and Amazon China shared insights on cross-border financing, supply chain logistics, and the role of AI in brand globalization. The discussions underscored the importance of leveraging technology and innovation to drive international business growth and competitiveness.
The 2024 Land-Sea Economic Forum, co-hosted by the Western China International Communication Organization (WCICO), CITIC Press Group, and the China Daily China Watch Think Tank, provided a platform for meaningful exchanges and collaborations aimed at advancing global economic cooperation and mutual prosperity.
