ChatGPT and Metaverse Drive Adoption of AR and AI Chatbots for Product Information

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ChatGPT and Metaverse adoption are driving up demand for product information delivered through Augmented Reality (AR) and AI-powered chatbots, according to a recent study conducted by Akeneo, the Product Experience (PX) company. The research, which involved surveying over 1,800 shoppers for the ‘2023 B2C Survey: Product Experience Satisfaction Around the World’ Report, revealed that 69% of UK consumers now want to use AR to find product information during their buying journeys, reflecting a 27% increase compared to the previous year.

Despite some skepticism surrounding the Metaverse, consumer adoption of retailers’ Metaverse offerings is on the rise. The report indicates that 42% of Gen Z shoppers are engaging with brands via web3, and 47% of UK consumers believe that the Metaverse will be widely adopted within the next decade, as highlighted by KPMG’s latest poll. While there have been instances of retailers pulling back from the Metaverse, such as Walmart removing its Universe of Play space on Roblox after a six-month pilot, other brands like H&M are continuing to build and expand their virtual presence within this emerging retail dimension. For instance, H&M launched its Stranger Things collection on its Looptopia Roblox experience in May.

The launch of OpenAI’s ChatGPT app in the UK in November 2022 has also contributed to the increased adoption of chatbot and AI-powered conversational tools. ChatGPT reportedly reached 100 million users just two months after its launch, and in March 2023, Google responded by introducing its own rival AI chatbot called Bard. As a result, consumers now expect chatbot-generated product information as part of their buying journey, with demand growing by 22% year-on-year to reach 59%, as indicated by Akeneo’s poll.

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However, while these virtual and AI-driven touchpoints are gaining traction, it is crucial for retailers to remember that they are just one component of the overall omnichannel product experience. Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo, emphasizes the importance of ensuring that product stories are present wherever shoppers are, to deliver on the promised customer experience (CX) and avoid missed sales and repeat purchase opportunities.

Akeneo conducted the study to gain insights into consumers’ decision-making processes and the product information they rely on when making purchasing decisions. The survey involved 1,800 consumers aged 18 and older from Australia, Canada, China, France, Germany, Italy, the United Kingdom, and the United States. The resulting report aims to help brands understand consumer expectations and the importance of prioritizing enriched product experiences.

Akeneo released its first global B2C survey report last year, which quickly became a benchmark for retailers making decisions related to omnichannel product experiences. With minor amendments to the questionnaire, the 2021 survey was repeated to compare consumers’ product experience satisfaction year-over-year.

The growing demand for AR and AI-powered product information highlights the changing landscape of consumer buying journeys, driven by the increasing adoption of technologies like ChatGPT and the Metaverse. Retailers should prioritize delivering enriched product experiences across various channels to meet consumer expectations and remain competitive in this evolving market.

Frequently Asked Questions (FAQs) Related to the Above News

What is driving the demand for product information through AR and AI chatbots?

The adoption of technologies like ChatGPT and the Metaverse is driving up demand for product information delivered through AR and AI chatbots.

What percentage of UK consumers want to use AR to find product information?

According to the study, 69% of UK consumers now want to use AR to find product information during their buying journeys.

How does consumer adoption of retailers' Metaverse offerings look?

The report indicates that consumer adoption of retailers' Metaverse offerings is on the rise, with 42% of Gen Z shoppers engaging with brands via web3.

How many UK consumers believe that the Metaverse will be widely adopted within the next decade?

47% of UK consumers believe that the Metaverse will be widely adopted within the next decade, as highlighted by KPMG's latest poll.

What impact has OpenAI's ChatGPT app had on adoption of AI chatbot tools?

The launch of OpenAI's ChatGPT app has contributed to the increased adoption of chatbot and AI-powered conversational tools, with demand growing by 22% year-on-year to reach 59%.

What should retailers remember about virtual and AI-driven touchpoints?

Retailers should remember that virtual and AI-driven touchpoints are just one component of the overall omnichannel product experience. It is crucial to ensure that product stories are present wherever shoppers are to deliver on the promised customer experience (CX).

What is the goal of Akeneo's study?

Akeneo conducted the study to gain insights into consumers' decision-making processes and the product information they rely on when making purchasing decisions. The resulting report aims to help brands understand consumer expectations and the importance of prioritizing enriched product experiences.

How many shoppers were surveyed for the '2023 B2C Survey: Product Experience Satisfaction Around the World' Report?

The survey involved surveying over 1,800 shoppers for the '2023 B2C Survey: Product Experience Satisfaction Around the World' Report.

What advice does Kristin Naragon, Chief Strategy and Marketing Officer at Akeneo, give to retailers?

Kristin Naragon emphasizes the importance of ensuring that product stories are present wherever shoppers are to deliver on the promised customer experience (CX) and avoid missed sales and repeat purchase opportunities.

How does the growing demand for AR and AI-powered product information impact retailers?

The growing demand for AR and AI-powered product information highlights the changing landscape of consumer buying journeys. Retailers should prioritize delivering enriched product experiences across various channels to meet consumer expectations and remain competitive.

Please note that the FAQs provided on this page are based on the news article published. While we strive to provide accurate and up-to-date information, it is always recommended to consult relevant authorities or professionals before making any decisions or taking action based on the FAQs or the news article.

Aniket Patel
Aniket Patel
Aniket is a skilled writer at ChatGPT Global News, contributing to the ChatGPT News category. With a passion for exploring the diverse applications of ChatGPT, Aniket brings informative and engaging content to our readers. His articles cover a wide range of topics, showcasing the versatility and impact of ChatGPT in various domains.

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